June 10, 2024

B2B Stories

Simon Says: CSRA job market holds steady

After hitting a record high in March 2024, employment in the Augusta Metropolitan Statistical Area (MSA) fell to 246,500 in April. This represents just a 0.04 percent decrease and could be described as a rounding error. Not surprisingly, given the small change in overall employment, many sectors saw no change in employment levels, including, financial activities, government, professional and business services, transportation and utilities, and wholesale trade. The big mover and shaker was education and health services, with employment increasing by 665 in this sector. While it took until last

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B2B Stories

Learning how to market your business effectively

Even the most seasoned small business owners may not know all the ways they can most effectively get their message to potential customers and clients. The Small Business Marketing Academy, offered by the Augusta Metro Chamber of Commerce, is currently accepting applications for the next session. “Our Small Business Marketing Academy is a six-month program that we have once a month for small businesses that have been in business for at least two years to learn from industry and local experts on different ways to essentially do marketing that could

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B2B Stories

Art shop move makes way for intimate apparel boutique

When Art on Broad moved a few doors down, Ashley Gardner opened shop in their former location at 1028 Broad Street in Augusta on May 25th. Her new venture, Serpent & Sage features lingerie, underwear, and other items. In the 18th century, women’s undergarments were referred to as “unmentionables.” A partially clothed woman was seen as more erotic than a nude woman. Between the annual Sports Illustrated Swimsuit Issue and Victoria’s Secret fashion show, not to mention successful movie franchises like Fifty Shades of Grey, the description now seems de

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B2B Podcasting

Putting a bullseye on your ideal customers

Yesterday, Kate Sanders spoke on the importance of identifying the demographics of who your ideal customer is. Today, she looks at matching up WHERE those ideal customers consume their media.

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