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August 13, 2023

B2B Stories

Mondays with Rick: School sports teach skills applicable to the workplace

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the advantages of hiring people who played sports in school. The interview has been edited for clarity and impact. ABD: Although academics is often the focus of preparing for a career, some companies are finding that people who participated in sports in high school and/or college have valuable assets. Why is that? Rick: Sports and even marching band provide kids with the

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B2B Stories

Local environment-friendly food shop to open next month

Alexia Gonzalez wants to provide food for people in downtown Augusta and protect the environment, so she’s opening a business that will allow her to do both simultaneously. At the end of September, Gonzalez plans to open The Earth Pantry at 1026 Broad St., the former home of Sew Co. The business, which she refers to as a sustainable refill store, will sell a variety of dry goods, including rice, pasta, and candy, as well as some of her homemade items, such as cleaning products, soap, and shampoo that don’t

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B2B Stories

Taking the mystery out of marketing

“If it don’t sell, it ain’t creative.” My maternal grandfather, D.J. Morris, was a serial entrepreneur who dropped out of school in the third grade to go to work, so he could help take care of his siblings when his mother died. He ran a very successful general store/service station in the small country village I grew up in (Morristown, NC). I was sharing some “clever” advertising ideas for bundling lunch meals at a modest discount for tobacco workers and logging laborers. When he rejected my brilliant concept as “unworkable”

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B2B Stories

Annual cyber conference brings big economic boost to CSRA

The 10th Anniversary of the Armed Forces Communications & Electronics Association International’s (AFCEA) TechNet Augusta kicks off today, bringing 5,000 attendees to the Augusta Convention Center at the Marriott. The 4-day cyber-centric conference will generate an estimated $3,990,154 in visitor spending. “TechNet, which attracts attendees from across the globe, is Augusta’s largest conference and continues to grow and expand,” said Destination Augusta’s Bennish Brown, President & CEO. Many businesses have directly benefited from this conference and visitor spending. Over the course of their 10 years in Augusta, TechNet has generated $20.8 Million

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