Sat, June 22, 2024

Marketing

B2B Podcasting

Top questions to ask potential customers

As a business owner, the best talking you can do is ask your potential customers the right questions. The next step is to LISTEN to the answers. It could lead to a long-term successful relationship. Marketing Consultant, Kate Sanders explained the process during ABD’s Inspire 2024 Conference.

Read More »
B2B Podcasting

Are your customers talking about you?

It may sound old school, but word of mouth still travels fast when it comes to spreading the news about your business. Marketing Consultant, Kate Sanders considers those customers to be major advocates for YOU!

Read More »
B2B Podcasting

SEO, PR, POS, WOM, FUS = Keys to Success

More than acronyms, these are just some of the tactics you can use for closing the deal and customer retention. Marketing Consultant, Kate Sanders has the 411 in today’s recap of ABD’s Inspire 2024 Conference.

Read More »
B2B Podcasting

The Customer Journey: What you need to know

The more you know about your customers, from how they found you, to why they buy from you, the more successful you’ll be. Marketing Consultant, Kate Sanders shared the details of the customer journey at ABD’s Inspire 2024 Conference.

Read More »
B2B Podcasting

Do you “own it”?

Owned media is a category of marketing channels that a company has complete control over. It includes digital channels such as websites, blogs, and email newsletters, as well as experiential programs such as events and conferences. At ABD’s Inspire 2024 conference, Kate Sanders talks about how this can help your business succeed.

Read More »
B2B Podcasting

Is paid media worth it for your business?

Paid media allows you to increase traffic, sales, and conversions through clicks. All of which will ultimately increase your revenue. At ABD’s Inspire 2024 Conference, Kate Sanders shows the value of paid media.

Read More »
B2B Stories

Learning how to market your business effectively

Even the most seasoned small business owners may not know all the ways they can most effectively get their message to potential customers and clients. The Small Business Marketing Academy, offered by the Augusta Metro Chamber of Commerce, is currently accepting applications for the next session. “Our Small Business Marketing Academy is a six-month program that we have once a month for small businesses that have been in business for at least two years to learn from industry and local experts on different ways to essentially do marketing that could

Read More »
B2B Podcasting

Putting a bullseye on your ideal customers

Yesterday, Kate Sanders spoke on the importance of identifying the demographics of who your ideal customer is. Today, she looks at matching up WHERE those ideal customers consume their media.

Read More »
B2B Podcasting

Defining your ideal customer

Have you ever visualized who your customer really is? Once you figure that out, marketing expert, Kate Sanders shows you how targeting that person will lead to making the best marketing decisions possible! Click here for more.

Read More »
B2B Podcasting

Understanding your customers to market better

Do you really know who your customer is and where you should place your advertising dollars? Kate Sanders shares an example of how media choices to reach your customers may not be what you consume.

Read More »