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Marketing

Local advertising, marketing firm creates national commercial starring NASCAR driver

Last month, Bert Dean and his son, Allen, had the unique opportunity to create and direct a national TV commercial starring an up-and-coming NASCAR driver. Dean, CEO of Clarion Creative, an advertising and marketing firm in Augusta, said the commercial, which was for a national foundation repair company, Ram Jack, was recorded by Rob Forbes with…

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Marketing professional discusses strategies for creating customer connections

Kate Sanders loves a product called Blender Bombs because the company, which sells smoothie boosters, adds a note from its founder, Helen Hall, to each of its products. Sanders, COO, partner, and lead strategist of the Alison South Marketing Group was one of the speakers at the Business Recharge Event, a business expo hosted by Augusta…

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ADAcompliancemeeting

Nonprofit leader and digital strategist discuss websites and ADA compliance

In 2016, a blind man sued Domino’s Pizza because he couldn’t place an order using the company’s website or app. A federal court judge ruled against the pizza chain because its site wasn’t compliant with the Americans with Disabilities Act. That legislation applies to not only large corporations but also your business, according to Mike Parsons. Parsons,…

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Branding Your Small Business

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Branding Your Small Business Editor’s Note: This first ran a year ago in ABD but it still offers timely advice for any business. No, this isn’t going to be some highfalutin’ cerebral slog. Branding your business should…

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Local marketing executives discuss branding at Chamber event

David Ray serves as co-owner and General Manager of Cyber City Circuits, Augusta’s largest electronics manufacturer. But Ray admits he still has more to learn about branding. That’s why he attended the Augusta Metro Chamber of Commerce’s Third Thursday Business Builder event on Thursday, May 19. Kate Sanders and Cynthia South with the Alison South Marketing…

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