Marketing

Owners of CSRA business startups and operating businesses have an opportunity to learn that GPS is not just for road trips any longer. The City of Augusta’s Compliance Department is hosting “Destination Success: Setting Your Business GPS” workshop. However, this GPS is for Goals, Plans, and Strategy. Dr. Yolanda Jackson, the city’s compliance director, told ABD she thought about how people use GPS to travel. “So, I use that same concept for business owners; if you don’t have goals, plans, and strategies, then where is your business going to go?”

A national organization said major events can give small businesses the opportunity to get their product in front of a large crowd. Georgia has two such events this year, including a spring tradition in Augusta (Photo courtesy: www.visitaugusta.com) SCORE, the organization of retired business experts, recently held an online seminar to share advice on best practices to tap into those unique customer bases.  Mark Dobson, a SCORE mentor and President of the investment and development company Eight-Four, LLC, pointed to some of the largest upcoming sporting events, including the Indianapolis

Chances are, your company has trouble keeping a consistent social media, newsletter, and web management presence. A local company aims to fill in the gaps by combining human strategy with AI to help businesses grow affordably without losing their authenticity. Your company would receive much more than software to make content execution easier.  Creo AI assigns each client a dedicated Business Lead who learns the business inside and out—its voice, its values, its goals—and a Creative Lead who translates that understanding into marketing that sounds like the founder.  “Capturing in-person

Helen Blocker Adams, longtime radio host, political leader, and businesswoman, is moving into a coaching phase of her career. She’s partnering with a podcaster with 600,000-plus followers on YouTube for a free event aimed at helping Augustans use podcasting to expand services and monetize their efforts. Below is a flyer to sign up for the Kroc Center event after the Masters in April. HBA says entrepreneurs, podcasters, content creators, and those transitioning into business will learn a lot from the host.  “David Shands has been my podcast mentor/coach for over

In last week’s column on Super Bowl ads, I stressed the importance of providing a value proposition when you are advertising or marketing your goods and services.   As a reminder, a value proposition is a promise that you make to potential customers that provides them a compelling reason why they should buy your product rather than a product from one of your competitors.   Prior to developing a value proposition, you first need to understand who you are trying to sell to and what product characteristics they value. This will ensure