Fri, July 26, 2024

Marketing

B2B Stories

Summer school in session for business owners

While students fear the words “summer school,” a local marketing expert is hoping business owners are ready to learn how to show their businesses in the best light. The Marketing Summer School is the brainchild of Moniek James, a marketing strategist and consultant, and founder of Renegade Creative Media. “I definitely was trying to be a little cheeky with putting in summer school, because, yes, that does bring up memories like the worst thing ever,” she told ABD with a chuckle. “But as a business owner myself, I think about

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B2B Stories

Getting your company story out

It was an engaging day in Evans. Getting your company story out seems to be harder and harder to do with the glut of social media channels and online groups. The Columbia County Chamber’s third of four Business Institute workshops in Evans at the Performing Arts Center, delved into ways to reach mainstream media with your message. On the panel were ABD’s publisher, Neil Gordon, WJBF’s Kaleigh Foster, who oversees digital media operations, and WAFJ Radio General Manager and morning on-air host, John Bryant. Here were the takeaways from each

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B2B Podcasting

How to create a customer loyalty loop

Once you’ve asked the right questions of your customers and evaluated their responses, you’ve reached the moment of commitment. Marketing consultant, Kate Sanders, showed the steps and the “how to” of reaching the preferred results at ABD’s Inspire 2024 Conference.

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B2B Podcasting

Top questions to ask potential customers

As a business owner, the best talking you can do is ask your potential customers the right questions. The next step is to LISTEN to the answers. It could lead to a long-term successful relationship. Marketing Consultant, Kate Sanders explained the process during ABD’s Inspire 2024 Conference.

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B2B Podcasting

Are your customers talking about you?

It may sound old school, but word of mouth still travels fast when it comes to spreading the news about your business. Marketing Consultant, Kate Sanders considers those customers to be major advocates for YOU!

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B2B Podcasting

SEO, PR, POS, WOM, FUS = Keys to Success

More than acronyms, these are just some of the tactics you can use for closing the deal and customer retention. Marketing Consultant, Kate Sanders has the 411 in today’s recap of ABD’s Inspire 2024 Conference.

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B2B Podcasting

The Customer Journey: What you need to know

The more you know about your customers, from how they found you, to why they buy from you, the more successful you’ll be. Marketing Consultant, Kate Sanders shared the details of the customer journey at ABD’s Inspire 2024 Conference.

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B2B Podcasting

Do you “own it”?

Owned media is a category of marketing channels that a company has complete control over. It includes digital channels such as websites, blogs, and email newsletters, as well as experiential programs such as events and conferences. At ABD’s Inspire 2024 conference, Kate Sanders talks about how this can help your business succeed.

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B2B Podcasting

Is paid media worth it for your business?

Paid media allows you to increase traffic, sales, and conversions through clicks. All of which will ultimately increase your revenue. At ABD’s Inspire 2024 Conference, Kate Sanders shows the value of paid media.

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B2B Stories

Learning how to market your business effectively

Even the most seasoned small business owners may not know all the ways they can most effectively get their message to potential customers and clients. The Small Business Marketing Academy, offered by the Augusta Metro Chamber of Commerce, is currently accepting applications for the next session. “Our Small Business Marketing Academy is a six-month program that we have once a month for small businesses that have been in business for at least two years to learn from industry and local experts on different ways to essentially do marketing that could

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