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Blending the Old and the New

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Blending the Old and the New For 50 years, nothing changed. Marketing your business meant fashioning a blend of newspapers, magazines and direct mail in the print world; radio and TV in the electronic, and as long…

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Swagger

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Swagger swag·ger  /ˈswaɡər/ 1. The display of excessive confidence in manner and speech. Peruse online dictionaries for “swagger” and the results won’t be flattering. Definitions will include pejoratives like, “strut”, “insolence” “defiance” “brag” “boast’ and “bluster”. Yet, when…

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Taking On Facebook

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Taking On Facebook It didn’t start out this way. Realizing I hadn’t yet led you into the weeds of Facebook advertising I decided to do that, intending to bypass the fluff and distill what I found down…

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