Augusta Business Daily

Wed, September 27, 2023

Marketing

B2B Stories

Getting lit for your business or home

Getting lit takes on a whole different meaning, whether you are lighting up the outside of your home for a holiday or installing lights on your business which can tie into a marketing campaign. What started as a landscaping company in Texas in 1986, has evolved into franchises across the U.S. and Canada for a leading holiday decorating brand. That includes their location in Augusta at 1048 Franke Industrial Drive. “Our customers wanted holiday decorations, so what began as an offshoot from the landscaping side eventually grew into a business

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B2B Stories

Medical illustration students learn how to sell themselves

Medical illustration students at Augusta University got a taste of what it is like for competitors on the “Shark Tank” television program. Amanda Behr, chair of the department in the College of Allied Health Sciences, wanted to find a way to help students step out of their comfort zone. She turned to Lynsey Steinberg, a licensed medical illustrator at AU who created the Innovate Competition. It breaks students into smaller groups to create presentations and then pitch them to a panel of judges. Behr came up with the idea of

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B2B Stories

5 steps to a successful marketing campaign

Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their

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B2B Stories

Taking the mystery out of marketing

“If it don’t sell, it ain’t creative.” My maternal grandfather, D.J. Morris, was a serial entrepreneur who dropped out of school in the third grade to go to work, so he could help take care of his siblings when his mother died. He ran a very successful general store/service station in the small country village I grew up in (Morristown, NC). I was sharing some “clever” advertising ideas for bundling lunch meals at a modest discount for tobacco workers and logging laborers. When he rejected my brilliant concept as “unworkable”

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B2B Stories

Some Things Never Change

When I started my career in advertising here in Augusta, developing a comprehensive media plan was relatively easy. You could choose from three local broadcast TV stations (WJBF-TV, WRDW-TV, or WAGT-TV) and the four leading radio stations (WBBQ, WGUS, FOXY Radio, or WZZW). And if you wanted to advertise in the local newspaper, you basically had one clear choice—the mighty Augusta Chronicle. Today, the media landscape is bewildering to behold. We now have four local broadcast TV stations (the original three plus FOX 54), a myriad of cable and satellite

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B2B Stories

Local retailers work together to create family-friendly summer camp event

Many parents are looking for family-friendly activities they can enjoy before their kids go back to school, but a group of downtown businesses is offering a creative way to have fun and beat the summer heat at the same time. On Saturday, from 10 a.m. to 4 p.m., 12 businesses, including Urban K9, Buona Caffe, Augusta Candle Company, and Mod Ink, will participate in the second annual Camp Soul City hosted by Downtown Soul City, an organization that promotes businesses in that part of the city and encourages downtown visitors

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B2B Stories

Upgrades and fresh new look taking flight in Augusta

Equipment upgrades and an updated look are coming soon to Augusta Aviation, Inc. at Daniel Field Airport.   Utilizing grants currently available, work will begin in the next few months to do a complete electrical upgrade and replacement on the airfield.   Becky Shealy, VP of Business Development, said Augusta Aviation decided to use the opportunity to upgrade the logo and color scheme for the first time since the 1940s. The most noticeable change will be dropping “Inc.” from the logo.    “It’s subtle, the lettering changes are subtle. It’s not something that’s

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B2B Stories

Conducting business is now everything, everywhere, all at once

Earlier this year, Everything Everywhere All at Once swept the Academy Awards with seven gold statues. When you think of technology and the way it’s transformed business, it’s the perfect analogy. In the past, we were stuck at our desks, with no ability to conduct business on the go. Fast forward to 2023 and we see a business being conducted at the office, at our homes, and even on vacation (which draws mixed emotions). These recent productivity developments are largely due to the growth of specific technology that keeps our

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B2B Stories

Business Institute covers the basics for success

Want to reach more customers, get the latest scoop on social media strategies, or how to brand your business? The Columbia County Chamber of Commerce is offering the “Business Institute,” a series of workshops to provide members and the business community with resources to help them be successful. “It’s an opportunity for us to bring in someone to speak to our Chamber members, mostly for smaller businesses, for them to learn new skills, learn about hot topics for the year, or maybe touch on problem areas that small businesses might

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B2B Stories

Hiring software could be a big asset for your business

This week, we conclude our series on tracking software by delving into a hot topic right now, hiring. Ever since COVID shut down the workplace in 2020, the hiring process has changed quite a bit. Hiring managers have had to reform to meet the needs of their company. One way that technology can help with the process is by using Applicant Tracking Software (ATS). Like the CRM concept we discussed last week, but specifically geared towards industries and needs of the hiring side of your business. Let me provide you

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