Marketing

B2B Stories

EXCLUSIVE: Business leaders join the Metaverse

An event sponsored by the North Augusta and Aiken Chambers of Commerce gave nearly 100 people their first glimpse of what to expect when one of the top five internet companies is operational in Aiken County. Meta, the parent company of Facebook, Instagram, and Threads, is building a data center in the Sage Mill Industrial Park. On March 21, a seminar at Aiken Technical College, led by a Meta certified lead trainer, marked the first public event since the Sept. 2024 announcement. “If we’re going to take up space in

Dana Lynn McIntyre March 24, 2025 No Comments

B2B Stories

This is Your Brain on Laughter

Work and life in general can be stressful. Laughter has the power to heal, elevate energy, and reduce stress. When we make other people laugh, the effects are multiplied! Don’t miss her next workshop coming up later this month. Register here. https://enpointeglobal.com/this-is-your-brain-on-laughter/

Tara Heaton, En Pointe Communication March 6, 2025 No Comments

B2B Stories

Calling all CSRA business owners!

Wouldn’t you like to get the word out about your business to a population of over 116,000? Fort Eisenhower is the largest employer in the CSRA, and you can put your business right in the center of a thriving military community. With a $7.2 billion impact on our area, Fort Eisenhower MWR sponsorship and advertising opportunities provide the perfect opportunity to connect with the thriving community behind the gates. Family and Morale, Welfare, and Recreation (MWR) is a network of support and leisure services designed to serve the needs, interests,

Erin Campbell September 17, 2024 No Comments

B2B Stories

The Business of Art

A degree in business and logistics and a career in marketing led Kate Gary Loyd down an unexpected path. Her story is one that should resonate with any business owner. After growing up in Augusta, she earned her degree at Georgia Southern University and ended up staying in the area for 20 years. She moved back to Augusta to be near family. Five years ago, Kate started sketching and then painting part-time outside of her job with a local marketing agency. “I sketched some 2” x 3” pictures of local

Mitzi Oxford August 19, 2024 No Comments

B2B Stories

Busby’s brings an Olympic buzz to CSRA

A unique video campaign showcasing a company mascot is creating quite a buzz on social media. Busby’s Heating and Air Conditioning has put Buzz front and center at Olympic-style competitions including basketball, pole vaulting, and skateboarding. Of course, Buzz isn’t really in Paris, but the campaign highlights many local venues as a backdrop for his athletic prowess. Some of the highlights from their 10-video campaign include: Swimming: In this video, Buzz visits the Wilson Family Y and takes viewers on a tour of their pool and gives them a glimpse

Staff Report August 6, 2024 No Comments

B2B Stories

5 step plan to start your business

The Greater Aiken SCORE Chapter is partnering with the North Augusta Chamber of Commerce and TD Bank to provide an all-day seminar on August 23, 2024, 9:00 am to 3:00 pm. The seminar will include five-chapter workshops based upon the SCORE national “Business Roadmap Series.” Upon completion, a certificate of attendance will be given to workshop attendees. The five Business Startup Series (BSS) workshops being presented are as follows. BSS – 1, Are You Ready to Start a Business? Start 9:15 am BSS – 2, Taking the Stress Out of

Staff Report July 29, 2024 No Comments

B2B Stories

Summer school in session for business owners

While students fear the words “summer school,” a local marketing expert is hoping business owners are ready to learn how to show their businesses in the best light. The Marketing Summer School is the brainchild of Moniek James, a marketing strategist and consultant, and founder of Renegade Creative Media. “I definitely was trying to be a little cheeky with putting in summer school, because, yes, that does bring up memories like the worst thing ever,” she told ABD with a chuckle. “But as a business owner myself, I think about

Dana Lynn McIntyre July 10, 2024 No Comments

B2B Stories

Getting your company story out

It was an engaging day in Evans. Getting your company story out seems to be harder and harder to do with the glut of social media channels and online groups. The Columbia County Chamber’s third of four Business Institute workshops in Evans at the Performing Arts Center, delved into ways to reach mainstream media with your message. On the panel were ABD’s publisher, Neil Gordon, WJBF’s Kaleigh Foster, who oversees digital media operations, and WAFJ Radio General Manager and morning on-air host, John Bryant. Here were the takeaways from each

Staff Report July 9, 2024 No Comments

B2B Podcasting

How to create a customer loyalty loop

Once you’ve asked the right questions of your customers and evaluated their responses, you’ve reached the moment of commitment. Marketing consultant, Kate Sanders, showed the steps and the “how to” of reaching the preferred results at ABD’s Inspire 2024 Conference.

Kate Sanders June 25, 2024 No Comments

B2B Podcasting

EXCLUSIVE: Business leaders join the Metaverse

This is Your Brain on Laughter

Calling all CSRA business owners!

The Business of Art

Busby’s brings an Olympic buzz to CSRA

5 step plan to start your business

Summer school in session for business owners

Getting your company story out

How to create a customer loyalty loop

Top questions to ask potential customers

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