Business Coaching

B2B Stories

Breaking an Invisible Boundary for Startups

A local organization that provides support for entrepreneurs and startup businesses will hold an event designed to demonstrate there are no geographic boundaries to entrepreneurship. theClubhou.se is inviting startups from Georgia and South Carolina to a pitch competition on April 23. The goal is to demonstrate how to improve the flow of businesses and capital funding on both sides of the Savannah River. “One of the things that we discovered is both the state of South Carolina and the state of Georgia have some pretty strong incentive programs where they

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B2B Stories

Tech Tips: Where did your marketing email go?

About 80% of small and midsized businesses say that email marketing is their most important online tool for customer retention, but what if the email goes to spam or is lost in cyberspace? Here is what you need to know about DMARC. Managed Nerds owner Sharon Martin has the 411. Having a better understanding of DMARC can save your business time and money. Click here.

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B2B Stories

The Tariff Story: Bad and Good

In last week’s column, I highlighted the many marketplace conditions that are being impacted by the executive orders and policy memoranda delivered in the first two weeks of President Trump’s new administration. During the past week, much of the focus of the administration’s agenda has been on the presentation and execution of tariffs. In today’s column, I will present the big picture on tariffs, how they might impact our economy, and further address how the Trump administration sees tariffs as a major piece of its diplomatic toolbox. As a first

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B2B Stories

Changing Marketplace: Impacts of Trump 2025

In last week’s column, I encouraged you to regularly evaluate the elements of your marketplace that might impact the value proposition that you make to your customers. Those elements include your customers, competitors, company, and the “environment” of your marketplace. I indicated that as any of these elements change, they can have a profound impact on the effectiveness of your value proposition. In today’s column, I want to focus on the marketplace environment as it is the most likely to experience change given the first ten days of President Trump’s

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B2B Stories

AI and the Future of Your Business

An old truism advises it is all in how you word it. Small businesses are finding that it is especially accurate as they venture into using artificial intelligence (AI). The North Augusta Chamber of Commerce kicked off its Power Lunch series for 2025 with “AI: The Future of Business Starts Here.” Matthew Jay, Chief Operating Officer with PC Techware, explained the importance of being accurate and precise when giving instructions to AI. He said successfully using AI is no different from a basic principle for any business. He said it

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B2B Stories

Tech Tips: You Won’t Believe the #s for Data Theft in the CSRA!

It’s a proven fact that technology can reduce business costs. BitLocker, MDM, and Intune are programs that can help protect your business. Sharon Martin explains in today’s Tech Tips. But wait, there’s more! Here is a guide to theft protection that could save your business some big bucks. Click here.

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B2B Stories

Assessing Your Value Proposition

I kicked off each of my three new semester courses this past week. As I indicated in a recent column, these courses focus on the topic of Operations and Supply Chain Management (OCSM).   OCSM is the part of a company that is responsible for the production and delivery of the goods and services sold to customers. Those goods and services clearly determine how a firm competes in its markets. Therefore, I spend the beginning of my courses discussing the competitiveness and strategies of companies and the intersection of OCMS with

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B2B Stories

AI Classes for Small Business Owners

As the use of Artificial Intelligence (AI) expands, small business owners have the opportunity to gain experience in how they can use it to grow their business. Managed Nerds, an IT managed services company based in the Georgia Cyber Innovation and Training Center, is offering a class on Jan. 28 called EntrepreAI Tuesday. “We help small businesses manage their IT, from planning on what their technology purchases are to maintaining the computers, ensuring that they’re regularly updated, to providing remote or onsite support, and cyber security protection to make sure

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B2B Stories

Driving Culture through Your Words and Actions

In last week’s column, I emphasized the importance of culture in your company. I tried to show you how I attempted to establish culture in my classroom during the first meeting of the semester and what you might learn from those efforts to apply to culture development in your organization. In this week’s column, I will continue my discussion of organizational culture through the lens of college football. Through an example near and dear to my heart, I will try to show you how a leader’s words and actions have

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B2B Stories

Augusta firm hosting workshop to help companies scale and create vision

A team of experts based in the Georgia Cyber Innovation and Training Center is holding a workshop to help businesses develop a unified vision for their company. The organization, Purpose Fueled Leader, is sponsoring Unified Company Vision: Purpose Fueled Excellence on Jan. 23. “We are a business, coaching, and consulting organization, purpose, skilled leader,” Anna Bradsher, Director of Strategy, Trainer and Coach, told ABD. “We focus on how to marry strategy and people development. We will help you set your three-year and your one-year (goals), and your business objectives. You

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