Augusta Business Daily

Thu, September 28, 2023

Business Coaching

B2B Stories

The death of compromise: UAW strike and government shutdown

Anyone who has been paying any attention to our federal government in recent years has probably noticed that if the art of compromise is not dead, it is surely either on life support or terminally ill. While it has been about forty years since I took a course in negotiation during my MBA program at Duke University’s Fuqua School of Business from the great Dr. Roy Lewicki, a number of the lessons from that course, and other lessons I have learned from negotiations in the years since, continue to stick

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B2B Stories

Statewide conference in Augusta promotes workforce development

About 150 University System of Georgia educators from the Peach State will be staying over tonight and spending tourism dollars in the Garden City. The annual USG staff council is held at Augusta University’s campus this year. The theme for this professional development conference is, THE VISION – Setting a Course for the Future. “This conference will feature speakers and information sessions designed to build key staff skills to support the strategic plan of the USG: student success, responsible stewardship, economic competitiveness, and community impact,” said Angel Lovett, Chair, Augusta University

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B2B Stories

Mondays with Rick: Junior Achievement helps students discover the local economy

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the new Junior Achievement Discovery Center coming to the CSRA. The interview has been edited for clarity and impact. ABD: We’ve been hearing about the new Junior Achievement Discovery Center coming to the area. Are there any updates on it? Rick: They wanted it to be open this fall, but now, it’s not going to open until January, and it won’t get

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B2B Stories

Learning from college football coaches: Prime, Dabo, and Freeman

As we certainly know here in the South, the college football season is underway. We are approximately three to four weeks into what appears to be a very exciting season. Based on early performances of the top teams, there appears to be a little more parity than usual, as top five teams, such as Georgia, Texas, and Florida State struggled this past week, while traditional power Alabama has had a couple of rough games in a row. But, as you know, this is a business column, and as I often

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B2B Stories

Team building and project management in the virtual age

A man with 25 years of experience helping companies manage cyber security, data technology, and associated disciplines was the featured speaker at the Augusta Metro Chamber of Commerce’s Member Economic Luncheon on September 12. Cory Ruth is the Global CEO of Mergence Global, a management consulting firm. He was also a member of the Georgia Technology Authority, collaborating on the creation of the Georgia Cyber Center. Ruth said in the 1990’s, at the behest of his then-supervisor, he enrolled in a series of courses to learn about project management. It

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B2B Stories

Mondays with Rick: Financial wellness education impacts employee performance

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the importance of financial wellness for employees and employers. The interview has been edited for clarity and impact. ABD: A number of CSRA businesses have begun offering financial wellness classes for their employees. How do you define financial wellness? Rick: Let’s start with financial literacy. In order to be financially well, you need to be financially literate, and that’s part of the

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B2B Stories

UGA’s SBDC of Augusta to host Strategic Growth Academy in October, registration details available

The University of Georgia’s Small Business Development Center invites local business owners to participate in its Strategic Growth Academy this upcoming October. The program is targeted towards business owners to help them learn about strategic planning as a way to grow their business. According to the course description, attendants must be able to attend each of the classes and will work in groups, using case studies to develop strategies. The class will meet on Tuesdays, from 8 a.m. to 3:30 p.m. for the following dates on each of the listed

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B2B Stories

Mondays with Rick: Being proactive reduces risks in another Covid-type crisis

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he gives tips for being prepared for an unexpected crisis or shutdown. The interview has been edited for clarity and impact. ABD: We’re hearing rumbles that a new variant of COVID might cause the government to reinstitute shutting down some businesses. Since 2020 is still fresh in our memories, what are some things businesses should do now to prepare, just in case? Rick: The umbrella

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B2B Stories

Knowing your “order winners” and “order qualifiers”

Regular readers of this column know that I am teaching two courses this semester: a graduate course in Strategic Management and an undergraduate course in Operations and Supply Chain Management. While the topics covered in these courses will diverge throughout most of the semester, they start out in a very similar place for important reasons. In the first couple of weeks of both courses, I spent a significant amount of time on how firms compete in their markets. Since strategy is all about determining how to devise a plan for

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B2B Stories

5 steps to a successful marketing campaign

Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their

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