Sports / Entertainment

B2B Stories

New arena begins to tower over 7th Street

The size of the new arena is taking shape off Telfair Street between 7th Street and 8th Street and completely changes the skyline. The new arena will be ten stories high, twice the height of the original James Brown Arena. It will be the length of three football fields and seat 10,500, substantially more than the old 7,000-seat capacity. “It’s going up fast. They’re doing a great job,” Brad Usry, chairman of the arena construction subcommittee of the Augusta-Richmond County Coliseum Authority, told ABD. “We got 150 people working every

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B2B Stories

Local basketball boosts economy

A few tournaments in the next few weeks will bring in big money and big crowds to the CSRA tourism trade. Currently, Nike is hosting the Nike Junior Championships, followed by the nationally renowned Nike Peach Jam. According to Destination Augusta and the Augusta Sports Council, 20,000 visitors are expected to stay at area hotels, dine, and shop while in town. For the entire month of July, tourism professionals in our area expect there to be more than $12 Million in economic impact.

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B2B Stories

The economics of FIFA and the World Cup

The World Cup is well underway, and as expected, India, the West Indies, England, and Australia are topping their groups as I write.  Oh sorry. That’s actually the women’s cricket World Cup happening right now in England. Most US-based sports fans are probably more aware of the soccer World Cup happening across the US, Canada, and Mexico. As the tournament heads into the knockout stages, the big guns of Germany, Argentina, Brazil, and (er, hum) the United States Men’s National Team (abbreviated USMNT for no reason, we don’t have GMNT

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Consumer Stories

CSRA Business support is growing for Augusta’s newest hockey team

The first puck won’t drop in Augusta’s new arena for more than a year. Area businesses and general hockey fans are already jumping aboard the hockey bandwagon. The recent buzz started with the selection of the branding and name.  The Augusta Lynx is a tip of the helmet to an era of hockey that began in the mid to late 1990’s. “We already have a couple of sponsors that have signed on, and we’ve got a couple of conversations for some exclusive sponsorships,” co-owner David Hodges said.  CSRA companies and hockey

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Consumer Stories

Tomorrow’s a huge day for CSRA business

Some might call a block party on Sat., June 6, a bit of a heavy lift.  For the organization expanding into a new location— it’s no sweat! Tomorrow marks the grand opening of the Family YMCA of Greater Augusta’s new, state-of-the-art facility in North Augusta. It will be at their new location at 406 E. Martintown Road.  “With this space, we can really accommodate this community, including almost double the childcare space, because our community loves growing their families, and that’s been a struggle for us to really support the

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B2B Stories

Transitioning “Brave-ly”: How to Recover from a Bad Stretch

Publisher’s Note: Yours truly is a bit of a **** yankee, though I am a diehard NY Mets fan in baseball. Our esteemed columnist, Dr. Rick Franza, is a huge Atlanta Braves fan. Our teams are going in different directions this year, with the Braves setting records—a far cry from the 2025 disappointing season. The Braves are mentally strong, and Dr. Franza gleaned some lessons learned for our businesses. Dr. Franza: Many fans and members of the media called for a major shakeup of the team before the start of

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Consumer Stories

Updates on 2 popular, closed venues

In 2027, metro Augusta could see the return of two very different, but equally popular, venues. Both have been closed since 2024, one by design, the other following Hurricane Helene. JBA subheader In December 2024, demolition began on the James Brown Arena, clearing the way for a new, three-story, 10,500-seat venue. Last week, members of the Coliseum Authority learned that the construction work remains on schedule and on budget.  “Everything is moving on schedule with the steel erection,” Jon Rawlins, Senior Project Manager with Legends Global, updated authority members. “The

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Consumer Stories

New fitness center opens between medical district and AU

Summerville Pilates may have found a niche on “the hill” to help students, medical professionals, and anyone needing an energizing boost to their day. There are a few fitness options in the Walton Way area. Summerville Pilates is now open in the Academy Plaza Shopping Center at 1944 Walton Way. That’s near Richmond Academy and less than a mile from Augusta University. The center is known for its personalized approach and focus on core strength, flexibility, and mindful movement. Summerville Pilates offers classes and more to fitness levels from beginners

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B2B Stories

Take Me to Your Leaderboard: Lessons Learned from This Year’s Masters Contenders

As we begin Day 4 of Post-2026 Masters, life is returning to normal in Augusta. Here at Augusta University, students are in the homestretch of the Spring Semester, and many local businesses are experiencing a combination of celebration and relief.  There are lessons learned from the golfers who contended for this year’s Green Jacket. Prior to the start of the 2026 Masters, there were many questions swirling around many of the potential favorites to win the tournament. Defending champion Rory McIlroy had not played competitively in the month since he

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B2B Stories

Public play tees off at The Patch

Anticipation has been building, and the wait is now over. The redesigned Augusta Municipal Golf Course is open to the public for business. The Patch, as it is affectionately known, had a soft re-opening in mid-March. The first weeks, however, were for high school golf teams and other groups to experience the new facility, followed by private parties during Masters Week. The project had two parts. First, a major renovation of the 18-hole golf course. The second part was creating a nine-hole short course, designed by five-time Masters champion Tiger

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