Sports / Entertainment

B2B Stories

Zipping over the Savannah River

A plan by Destination Augusta to create a recreation facility along the Savannah River was approved by an Augusta-Richmond County Commission committee. Members of the Public Services Committee gave the green light for a proposed management and operations agreement with The Forge for the Outdoor Urban Adventure Center. The company operates a 300-acre adventure park in Lemont, Ill. “Finding the right group with the right vision to make this attraction a reality was the first step,” said Destination Augusta President & CEO Bennish Brown in a news release announcing the

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B2B Stories

Look to MLB for Cues on How to Build Your Team and Business

The remainder of July is crucial for Major League Baseball (MLB) teams as two major events will help impact their future success. First, on July 13 and 14, MLB will hold its Annual Draft in nearby Atlanta during All-Star Week. During this draft, teams will have the opportunity to select high school and college players to sign with their organizations. Following the draft, the next big event is the July 31 trade deadline, which is the last date MLB allows teams to trade players who will be eligible to play

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B2B Stories

July brings sizzling economic impact

More than 9,000 visitors, generating almost $1.5 million, are expected in the River Region for meetings, reunions, events, and sporting events this month. One of the largest events kicks off July 7 with the Nike EYBL Peach Jam, which results in the largest chunk of attendance and economic impact. Destination Augusta and the Augusta Sports Council work together on recruiting and hosting these various activities, which play a critical role in sustaining the nearly 30,000 jobs that are part of the Leisure and Hospitality Industry, the fourth largest employment sector

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Consumer Stories

New leadership at the Augusta Entertainment Complex

There were several key developments on the status of the new arena being constructed—including an update on the use of James Brown in the final naming rights. The new General Manager for the Augusta Entertainment Complex (AEC) was introduced at this month’s regular meeting of the Augusta-Richmond County Coliseum Authority. Oak View Group (OVG), which has been managing the venue since 2008, brought Todd Mastry to replace Chris Martin, who had held the position since 2022. Mastry comes from Southaven, Miss., where he was Executive Director of the DeSoto County

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B2B Stories

Dealing with your Oakmont

Father’s Day is always special for me. Now that my two daughters are well into adulthood, it is a great time for me to reflect on their childhoods and the many great memories that I have of those times. However, it is also a special day for me to think about my own father, not just because it is Father’s Day, but also because it is traditionally the day of the final round of the golf’s US Open. While neither my dad nor I would be mistaken for great golfers,

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B2B Stories

Augusta’s Other Spring Tradition Set to Take Flight

It doesn’t bring in Masters level money, but the impact of the upcoming Augusta Air Show is slated to pack an economic punch of more than $500,000. Commercial and corporate jets that flew in for the season’s first major golf tournament of the year are being replaced by fighter jets and helicopters. The Augusta Air Show is returning for its third year. It will be April 26 and 27 with the U.S. Navy’s Blue Angels as this year’s headliner. “The advance pilot for the Blue Angels will be coming in

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B2B Stories

Mastering Resilience

As the final round of the Masters was about to start this past Sunday, I harkened back to 2011, when at the start of the final round, Rory McIlroy was 12 under par, just like he was this year. However, instead of this year’s two-stroke lead, he had a four-stroke lead at the start of Sunday’s play in 2011. After a pedestrian front nine, Rory stood on the tenth tee at -11, with three others, including Tiger Woods, within one stroke of the lead. As I watched the scoreboard from

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Consumer Stories

Golf meets education, thanks to ANGC, Tiger, and Augusta Tech

The Augusta Municipal Golf Course, affectionately known as “The Patch,” stepped into the spotlight on Masters Monday. Fred Ridley, Chairman of the Augusta National Golf Club (ANGC) and the Masters Tournament, announced they are partnering with the TGR Foundation, the non-profit founded by five-time Masters champion Tiger Woods, to design a nine-hole, short course for the municipal course. “At the heart of our effort at The Patch is a commitment to create an affordable and inviting golf experience,” said Ridley in announcing the short course. “Equal importance will be placed

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B2B Stories

Rolling out the Red Carpet for business leaders

Golf is not Augusta’s only Spring tradition. It is also when the city welcomes business leaders from around the world. Led by Gov. Brian Kemp (R), the 63rd Annual Red Carpet Tour, organized by the Georgia Chamber of Commerce and hosted by the Augusta Metro Chamber of Commerce, wrapped up over the weekend with a second visit to Augusta. The Garden City is the only city the annual tour visits twice. The tour also visited Athens on Friday. The guests arrived in Atlanta on Wednesday, then came to Augusta for

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B2B Stories

Masters Surveys on Ticket/Housing Prices

Publisher’s Note: The following data was compiled earlier in the week by a couple of marketing and survey companies. Your individual experiences may be that Masters ticket prices and housing/hotel rates are higher or lower than the following survey results. According to Victory Live, a ticketing technology company that analyzes trends across the secondary market, average daily prices increased year-over-year for every day of the tournament, with the most notable spikes on Sunday’s final round (+33%) and Tuesday’s practice round (+32%). The most expensive ticket on the market is for Wednesday’s practice round

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