Sports / Entertainment

B2B Stories

Business Compromise Honors an Augusta legend

The Godfather of Soul’s daughter feels vindicated after a decision on a new name for the Augusta Entertainment Complex, which includes the Bell Auditorium and a new arena under construction. The new name will recognize Augusta’s connection to the Hardest Working Man in Show Biz. The Augusta-Richmond County Coliseum Authority has voted unanimously to change the name to the James Brown Entertainment Complex.  Deanna Brown Thomas, Brown’s daughter who fought for more than a year to preserve his name, posted a reaction on her Facebook page. “The Augusta Coliseum Authority

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Consumer Stories

Calling on business support for Border Bash

A long-enjoyed rivalry college football game is back in play, thanks to a change in the football schedule. The Georgia-South Carolina game will be played Sat., Nov. 21. Although the game is set for Williams-Brice Stadium, its return also means the revival of a celebration in metro Augusta.  Border Bash is returning this year with a free concert at the Sharon Jones Amphitheater in North Augusta on Nov. 20, and an inaugural 5K run on Nov. 21. The activities will benefit the Salvation Army of Augusta and construction of the

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Consumer Stories

Local golf club hosts event next Friday

The restored Jones Creek Golf Course is ready to show off its 18 holes dressed up in a special way next Friday for Halloween Eve. Take a business colleague, golf partner, or family members to enjoy some spooky-good fun at Golden Shot: Halloween Eve on Friday, October 30. Festivities begin as work should be ending for most in the CSRA. Beginning at 4:30 pm. The evening features a Par-3 competition, kids’ chipping challenge, raffles, family-friendly games, live entertainment, food trucks, and the Golden Shot contest with a chance to win a $1,000 grand

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B2B Stories

Be Like Scottie: The World’s #1 Golfer Shows Us How to Lead

This past weekend, sports fans(myself included) witnessed greatness and leadership in a number of sports—more on that later in this column. Today, we are getting the best golf lesson we can ever take. It came from a golf pro—Scottie Scheffler…and it’s a big one. His performance—and most importantly—his conduct at last weekend’s Presidents Cup was the stuff of legends. Mr. Scheffler’s actions demonstrated how we can be better people and better leaders.  The famous former basketball player, Charles Barkley, declared in a 1993 Nike commercial that athletes are not role

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B2B Stories

Lessons Learned From Coach Freeman

This weekend, I will be heading back to my alma mater, the University of Notre Dame, for its football game against Michigan State University on Saturday night. ND’s Coach is a three-tool threat for success: Sports, Academics, and Business. I usually go back for a game once a year to spend time with my friends and enjoy the traditions and excitement of college football. While Notre Dame football has a long history of on-field success, it has not won a national championship in almost forty years and has not experienced

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Consumer Stories

Repeat “Customers” at Augusta National

Among the job hopefuls in the crowd at AU was Joyce Li, a health science major studying to be a dental hygienist. Li was an old hand with the Masters job fair. “I worked there last year, and I had a lot of fun talking to a lot of people, and I made great connections with that,” she said. “It’s such a big tournament in Augusta, especially, and there’s a lot of people working here. I also really enjoyed the people that I worked with.” Li said the long, half-day

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Consumer Stories

Progress for Augusta’s new entertainment complex

A milestone has been reached in the construction of a new arena for the Augusta Entertainment Complex (AEC). A standing-room-only crowd gathered under a tent in the 7th Street parking lot for the topping-off ceremony. That is a construction industry tradition when the highest structural piece is placed at the top of the building. “The new Augusta arena is on time and on budget,” Brad Usry, chairman of the Coliseum Authority’s construction subcommittee, announced to the crowd.  Usry talked about the difficult road to building the arena and doubters who

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B2B Stories

Evans Fitness sells club to Atlanta area leader; expansion plans

Evans Fitness is now Fitness2020 with major expansion plans in the CSRA. Letters went out to the thousands of members last week. Clients will be grandfathered into Fitness2020’s Elite membership at no extra cost. Evans members will be able to use facilities at the McDonough, Smyrna, East Lake, and other locations. Fitness2020 made two major announcements in its communication with members. “Your 60,000 sq ft club in Evans will be receiving $2 million in renovations and brand-new equipment, elevating the facility even further while keeping the strong community and training experience

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B2B Stories

Inaugural event to help businesses build teamwork

For the Augusta Sports Council, sports equal fun and big business. Now the organization wants to help businesses, big and small, to tap into the fun. The council has announced its major fundraising event for this fall. The Big Recess calls on businesses to participate in a one-day athletic challenge. It will provide friendly competition along with promoting teamwork and networking among the businesses. Michelle Pippin, the council’s CEO, told ABD this inaugural event welcomes teams from businesses of all sizes to compete against companies of comparable size. “We have

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B2B Stories

Masters golf cart supplier adds to its’ golf client list and sustainability footprint

More than 160 electric vehicles will be shipped to Europe from a manufacturing facility in Augusta. E-Z-GO and Cushman ELiTE Series vehicles will be used at the 2026 Solheim Cup event in the Netherlands, which pits the top 12 female golfers from the United States competing on the LPGA Tour against their top European counterparts from the Ladies European Tour.  The 2026 Solheim Cup will take place from Sept. 7-13 at Bernardus Golf, a prestigious championship golf course in Cromvoirt, Netherlands, which has also hosted the European Tour’s Dutch Open.

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