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B2B Stories

Mastering Resilience

As the final round of the Masters was about to start this past Sunday, I harkened back to 2011, when at the start of the final round, Rory McIlroy was 12 under par, just like he was this year. However, instead of this year’s two-stroke lead, he had a four-stroke lead at the start of Sunday’s play in 2011. After a pedestrian front nine, Rory stood on the tenth tee at -11, with three others, including Tiger Woods, within one stroke of the lead. As I watched the scoreboard from

Dr. Rick Franza April 15, 2025 No Comments

Consumer Stories

Golf meets education, thanks to ANGC, Tiger, and Augusta Tech

The Augusta Municipal Golf Course, affectionately known as “The Patch,” stepped into the spotlight on Masters Monday. Fred Ridley, Chairman of the Augusta National Golf Club (ANGC) and the Masters Tournament, announced they are partnering with the TGR Foundation, the non-profit founded by five-time Masters champion Tiger Woods, to design a nine-hole, short course for the municipal course. “At the heart of our effort at The Patch is a commitment to create an affordable and inviting golf experience,” said Ridley in announcing the short course. “Equal importance will be placed

Dana Lynn McIntyre April 14, 2025 No Comments

B2B Stories

Rolling out the Red Carpet for business leaders

Golf is not Augusta’s only Spring tradition. It is also when the city welcomes business leaders from around the world. Led by Gov. Brian Kemp (R), the 63rd Annual Red Carpet Tour, organized by the Georgia Chamber of Commerce and hosted by the Augusta Metro Chamber of Commerce, wrapped up over the weekend with a second visit to Augusta. The Garden City is the only city the annual tour visits twice. The tour also visited Athens on Friday. The guests arrived in Atlanta on Wednesday, then came to Augusta for

Dana Lynn McIntyre April 13, 2025 No Comments

B2B Stories

Masters Surveys on Ticket/Housing Prices

Publisher’s Note: The following data was compiled earlier in the week by a couple of marketing and survey companies. Your individual experiences may be that Masters ticket prices and housing/hotel rates are higher or lower than the following survey results. According to Victory Live, a ticketing technology company that analyzes trends across the secondary market, average daily prices increased year-over-year for every day of the tournament, with the most notable spikes on Sunday’s final round (+33%) and Tuesday’s practice round (+32%). The most expensive ticket on the market is for Wednesday’s practice round

Neil Gordon April 10, 2025 No Comments

Consumer Stories

Why is Augusta National So Tough? Russell Henley Weighs In

Editor’s Note: If you are in the business of golf, you have to have sponsors. Georgia native Russell Henley sports the Synovus logo and hopes to wear it under a green jacket after this weekend. If it’s April in the South, that means blooming azaleas are as automatic as Augusta National Golf Club rolling out the welcome mat to most of the world’s best golfers. Professional golf’s first major, scheduled to begin April 10, has always held a mystical charm because of the rich-in-history club and its demanding iconic layout.

Ken Klavon, Synovus April 9, 2025 No Comments

B2B Stories

Big Impact Coming to CSRA via Tiger Woods, Augusta National, and Augusta Tech

In a landmark initiative that promises to expand educational and recreational access for youth in the Augusta area, Augusta National Golf Club and five-time Masters champion Tiger Woods have announced a long-term partnership to deliver high-quality STEAM programming and affordable golf opportunities to the local community. Through a collaboration with Woods’ nonprofit, the TGR Foundation, and his course architecture firm, TGR Design, the partnership will bring two major developments to Augusta: A TGR Learning Lab, to be built at the former site of Lamar Elementary School, offering free year-round STEAM (Science,

Staff Report April 8, 2025 No Comments

Consumer Stories

Masters of Building Golf for the Future

While the Pros kicked off the Masters, young golfers were participating in building their golf future. For the second year in a row, Eastside Golf, a lifestyle apparel brand rooted in golf dedicated to driving cultural change in the game, hosted its popular Community Golf Day in Augusta over the weekend just before Masters week. The event was held at Pointe South Golf Club. Eastside Golf’s Community Golf Days are free-to-play and focused on diversifying the sport and bringing fans and players together at local courses to experience the fun

Staff Report April 8, 2025 No Comments

Consumer Stories

Ride-share services put on notice for Masters Week

Some new protocols are in place for Masters Week at the Augusta Regional Airport. Failure to comply can lead to vehicles getting towed. According to a news release from the airport for Masters® 2025, all “for hire” or commercial ground transportation operators that enter the premise i.e., taxies, limousines, hotel/motel shuttle vehicles, hospitality pickup vehicles, etc. cannot park on the curbside and must utilize the public parking lots for staging vehicles and passenger pickup. During the week of April 7th – 14th, the public parking rates will immediately transact at

Staff Report April 7, 2025 No Comments

B2B Stories

CSRA Caterers Master Crunch Time

Thousands of visitors from across the country and around the world are in town for the 89th Masters tournament. They are shopping with local retailers, staying in hotels and in homes that are rented out for the week. Those golf enthusiasts all have to eat somewhere, which is why restaurants are packed, and caterers are jumping to meet the demand. Fat Man’s Mill Café and Catering is swamped with catering jobs for small groups and corporate events. “We are closed for the week to focus on the Masters. For us,

Mitzi Oxford April 7, 2025 No Comments

B2B Stories

The Masters Welcome Mat is Out

Augusta is gearing up for the 2025 Masters Week that kicked off earlier this week with the first round for the Augusta National Women’s Amateur (ANWA) at Champions Retreat Golf Club in Evans. The final round will be played April 5th at Augusta National Golf Club (ANGC), followed by the Drive, Chip Putt competition on April 6th. The tournament practice rounds begin on April 7th. Destination Augusta says it is ready to welcome longtime visitors and newcomers to the Spring tradition. Bennish Brown, President and CEO, said Augusta was born

Dana Lynn McIntyre April 3, 2025 No Comments

Mastering Resilience

Golf meets education, thanks to ANGC, Tiger, and Augusta Tech

Rolling out the Red Carpet for business leaders

Masters Surveys on Ticket/Housing Prices

Why is Augusta National So Tough? Russell Henley Weighs In

Big Impact Coming to CSRA via Tiger Woods, Augusta National, and Augusta Tech

Masters of Building Golf for the Future

Ride-share services put on notice for Masters Week

CSRA Caterers Master Crunch Time

The Masters Welcome Mat is Out

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