Sun, June 16, 2024

B2B Podcasting

B2B Podcasting

The Customer Journey: What you need to know

The more you know about your customers, from how they found you, to why they buy from you, the more successful you’ll be. Marketing Consultant, Kate Sanders shared the details of the customer journey at ABD’s Inspire 2024 Conference.

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B2B Podcasting

Do you “own it”?

Owned media is a category of marketing channels that a company has complete control over. It includes digital channels such as websites, blogs, and email newsletters, as well as experiential programs such as events and conferences. At ABD’s Inspire 2024 conference, Kate Sanders talks about how this can help your business succeed.

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B2B Podcasting

Is paid media worth it for your business?

Paid media allows you to increase traffic, sales, and conversions through clicks. All of which will ultimately increase your revenue. At ABD’s Inspire 2024 Conference, Kate Sanders shows the value of paid media.

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B2B Podcasting

Putting a bullseye on your ideal customers

Yesterday, Kate Sanders spoke on the importance of identifying the demographics of who your ideal customer is. Today, she looks at matching up WHERE those ideal customers consume their media.

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B2B Podcasting

Biz Bits: Week in Review

Some of our military job growth in the CSRA is attributed to our footprint in cyberspace. In this week’s Biz Bits, Mike Petchenik looks at future growth in that space, plus as one eatery opens, another closes.

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B2B Podcasting

Defining your ideal customer

Have you ever visualized who your customer really is? Once you figure that out, marketing expert, Kate Sanders shows you how targeting that person will lead to making the best marketing decisions possible! Click here for more.

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B2B Podcasting

Understanding your customers to market better

Do you really know who your customer is and where you should place your advertising dollars? Kate Sanders shares an example of how media choices to reach your customers may not be what you consume.

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B2B Podcasting

How much marketing money to spend?

Have you wondered what percentage of your revenue to spend on marketing? Kate Sanders shared this critical info at “Inspire 24” and by clicking here, you can be up to speed!

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B2B Podcasting

70-20-10 rule for biz marketing

At ABD’s recent Inspire 2024 Conference, Kate Sanders breaks down the rule of thumb for successful business marketing strategies. Her breakdown by industry could be helpful for your business.

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B2B Podcasting

Don’t let your marketing be an afterthought

When your business #s aren’t where you want them to be and you need to make adjustments, it’s easy to say you’ll just make the cuts in your marketing budget. Not so fast. Kate Sanders shared why it’s important to keep spreading your word at ABD’s recent Inspire 2024 Conference.

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