Fri, July 26, 2024

Tourism

B2B Stories

Nike Peach Jam highlights $20 million month

About $18 million of tourism spending will be circulating around the CSRA, thanks to the Nike Peach Jam and Peach Invitational Tournament later in July—according to Destination Augusta and the Greater Augusta Sports Council. The tourism arms of Augusta expect more than 16.000 visitors attending those sporting events, meetings, and reunions in July, with a projection of $20,409,989 in economic impact. This includes eight family reunions and many other events and workshops. According to DA and GASC, there are nearly 30,000 jobs that are part of the Leisure and Hospitality

Read More »
B2B Stories

Celebrating travel and tourism week in Augusta

The people responsible for supporting tourism in Augusta have celebrated the annual National Travel and Tourism Week from May 19 through 25. Destination Augusta threw two parties to mark the importance of the week, including the 5th anniversary of a shop designed to draw people downtown. Augusta & Co. at 1010 Broad Street, opened its doors in 2019. It serves as a Welcome Center and clearinghouse for what the city offers. “We did our homework and our research, including getting input from our customers. Augusta & Co. was purposefully designed

Read More »
B2B Stories

One down and one to go at Augusta Airport

Fast on the heels of the 2024 Masters Tournament, Augusta National Women’s Amateur, and the Drive, Chip and Putt Competition, Augusta Regional Airport is preparing for another large-scale event. The second annual Augusta Air Show is set for May 25 and 26. The U.S. Air Force F-22 Raptor Demo Team is this year’s headliner. According to the team’s media guide, the team is stationed at Langley Air Force Base in Virginia and “performs precision aerial maneuvers to demonstrate the unique capabilities of the fifth-generation fighter aircraft. The team also teams

Read More »
Awards/Celebrations

Winning murals will adorn walls of iconic roadside candy store

Before Buc-ees, there was Stuckey’s. It’s a short trip down Highway 1 to Wrens, Georgia, in case you need a Stuckey’s pecan log roll fix or to feast your eyes on some award-winning art. The Jefferson County Chamber of Commerce and Stuckey’s Corporation have unveiled the artists chosen to adorn the candy plant’s exterior walls, Pash Lima and the team behind “Color the World Bright,” a collaborative project led by Joseph Norman, Professor of Art at the Lamar Dodd School of Art at the University of Georgia, and Katie Brannen,

Read More »
B2B Stories

Showing off Augusta to business leaders from around the world

While much of Augusta is awash in Masters green, a swath of red was rolled out at a hospitality tent on Washington Road. A red carpet pointed the way for business leaders arriving for the 62nd annual Red Carpet Tour. The event is coordinated by the Georgia Chamber of Commerce, Georgia Department of Economic Development, and the Augusta Metro Chamber of Commerce. “It is a great way to showcase the state, but also our region for all new employers looking to come to town, but also as a thank you

Read More »
B2B Stories

Changes to Augusta’s Masters Week traffic plan

Augusta’s traffic engineering division is ready to launch the traffic plan for Masters Week 2024. Assistant Director, John Ussery held a media briefing and outlined the plan. Much of it is familiar, steps created to improve traffic flow for the roughly 30,000 vehicles trying to access and depart the golf course. This year, however, the plan includes two major changes. A traffic light was installed at Washington Road and River Ridge Road. It is necessary because the Augusta National Golf Club (ANGC) purchased the former Electrolux building and turned it

Read More »
B2B Stories

Augusta sees Black History Month tourism boost

Today may be the last day of the month of Black History Month and a special Electric Vehicle promotion—but Destination Augusta CEO and President, Bennish Brown thinks the AAA travel troupe saved the best for last! At a news conference at the Augusta Tourism Center’s headquarters, Brown, representatives from the Augusta mayor’s office and the Lucy Craft Laney Museum shared with the AAA how important this unique program is. “AAA is a brand that shouts reliability and they know how to partner with businesses to save money on goods and

Read More »
B2B Stories

Augusta group grows economy; wins statewide awards

Last week in North Georgia, Destination Augusta took home two awards at the annual tourism convention. Many members were on hand to take home The Bill Hardman Sr. Tourism Champion Award for Product Development, for the concept, funding support, launch, and delivery of the Authentic Augusta Experience collection. “During the development of the Authentic Augusta Experience Collection, Destination Augusta worked with 10 partners through a year-long development process. Partners were equipped with tools for ideation, creation, scripting, and delivery of these novel experiences. Each experience engages all five senses—taste, touch,

Read More »
B2B Stories

CSRA Community Kicks Off Inaugural Event to Look Forward

The organization working to make North Augusta a community of choice to live, work, and play, is kicking off a new fundraiser. North Augusta Forward has scheduled its inaugural Melodies & Masterpieces event on Feb. 10 at the Crowne Plaza Hotel. It will feature chefs from the city’s well-known restaurants, along with music, art, and an auction. Avery Spears-Mahoney, Director of the non-profit organization, told ABD the funds will go toward the organization’s strategic initiatives. She said it is difficult to gauge how much they could bring in with this

Read More »
Awards/Celebrations

Experience Augusta celebrates tourism today

Augusta, GA – Destination Augusta, the Augusta Sports Council, and Film Augusta are hosting the 2023 Experience Augusta Annual Tourism Celebration event today at the historic Miller Theater starting at 3:30 p.m. Experience Augusta will celebrate the impact of tourism on our community. Mayor Garnett Johnson will be present to welcome attendees to Experience Augusta. Talk show host and comedian, Poncere Daniels will serve as the Emcee for the celebration, and local band Straw Boss will provide musical entertainment. Attendees will hear from Destination Augusta President/CEO, Bennish Brown and Augusta Sports

Read More »