
Coach Darin: How to apply brand ambassadors to your business
User-generated content (UGC) is an increasingly trendy approach to marketing that can wield some remarkable results. UGC refers to content, usually, social media posts that feature messaging, images, videos, or product reviews created by individual users or special endorsers often referred to as brand ambassadors. Target audiences find user-generated content fosters connection among users due to its implied authenticity, candor, and an often-refreshing dose of creativity. And it works. Many businesses spent years trying to convince customers to leave them positive Google or Facebook reviews, but the advancement of UGC



