CSRA marketing expert, Kate Sanders continues her look at the sales funnel in any business. In today’s marketing mix, she delves into retaining your customers.
The Augusta Leading Economic Index (LEI) increased 0.3 percent in March from February. It is 1.6 percent higher than March 2023. The two components that contributed positively to the gain were residential building permits (up 8.8 percent) and initial claims for unemployment insurance (down 28 percent). Residential building permits have generally been on an upward trend since the financial crisis of 2008 and reflect a growing population from 535,000 in 2008 to 629,000 in 2023. Although initial claims for unemployment insurance fell, job openings also fell for the sixth consecutive
At the foot of the Thurmond Dam last week, movie magic was once again being made in Augusta. The film is called The Observance, a psychological thriller brought to you by Beyond Casual Media, a local media company that has produced several films over the past half-decade. Their presence is a jolt of life into Georgia’s recovering filmmaking scene following the creative industry strikes of 2023. The Observance is the fourth in a string of indie features made by collaborators, Robert Hollocks and Amy Rhinehart Bailey, preceded by Encounter (2021),
The people responsible for supporting tourism in Augusta have celebrated the annual National Travel and Tourism Week from May 19 through 25. Destination Augusta threw two parties to mark the importance of the week, including the 5th anniversary of a shop designed to draw people downtown. Augusta & Co. at 1010 Broad Street, opened its doors in 2019. It serves as a Welcome Center and clearinghouse for what the city offers. “We did our homework and our research, including getting input from our customers. Augusta & Co. was purposefully designed
