
Assessing Your Value Proposition
I kicked off each of my three new semester courses this past week. As I indicated in a recent column, these courses focus on the topic of Operations and Supply Chain Management (OCSM). OCSM is the part of a company that is responsible for the production and delivery of the goods and services sold to customers. Those goods and services clearly determine how a firm competes in its markets. Therefore, I spend the beginning of my courses discussing the competitiveness and strategies of companies and the intersection of OCMS with