B2B Stories
Benchmarking: More Travels on the Road of Continuous Improvement
In last week’s column, I discussed how companies, particularly those in service industries, require customer feedback to continuously improve their ability to compete in their markets. Such feedback allows us to determine what we are doing well, what we could be doing better, and what our customers really want. So, we have identified one critical element of continuous improvement coming specifically from the perspective of the customer. However, reflecting on a trip I am about to take allowed me to consider the additional perspective necessary to further travel down the
Dr. Rick Franza
March 4, 2025
No Comments
