B2B Stories
Target Market: Who Are They, What Do They Value, and Where Are They?
In last week’s column on Super Bowl ads, I stressed the importance of providing a value proposition when you are advertising or marketing your goods and services. As a reminder, a value proposition is a promise that you make to potential customers that provides them a compelling reason why they should buy your product rather than a product from one of your competitors. Prior to developing a value proposition, you first need to understand who you are trying to sell to and what product characteristics they value. This will ensure
Dr. Rick Franza, AU Hull College of Business
February 19, 2026
No Comments
