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April 7, 2026
Consumer Stories

“Bad Birdie” success inspired by Masters tournament

A few years ago, this week, Jason Richardson walked the Augusta National course and took pride in seeing how many patrons wore his Bad Birdie-branded shirts and hats. “Going to the Masters was like Disneyland for adults,” said the company owner headquartered in Scottsdale, Arizona. His most recent collection, “Amateursland,” is a nod to the theme park, amateur golfers, and The Masters.  Mr. Peach, The Gnome, Pimento C. Sandwich, Folding Chair, and Dr. Azalea are some of the iconic characters placed on his apparel, based on the famed tournament.  Bad

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Neil Gordon April 7, 2026 No Comments
B2B Stories

Startup summer is underway in Aiken

Events designed to spur entrepreneurship and business start-ups in Augusta and Aiken have begun. A series of workshops through Venture Lab Aiken are part of Startup Summer.  Make Startups, based in theClubhou.se at the Georgia Cyber Innovation and Training Center (GCITC), joined with the Aiken Chamber of Commerce, Western SC, South Carolina Research Authority (SCRA), and Magnate Angel Group. The first Founders Friday workshop was titled Ideas Are Flimsy. Scalable Businesses Are Engineered. “The workshop is really centered around the idea that most founders come to me and they say,

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Dana Lynn McIntyre April 7, 2026 No Comments
Consumer Stories

Simon Says: Unique reasons why some golfers get a Green Jacket

Over the last 10 Masters tournaments, the winner has been victorious either by one shot (3 times) or through a playoff (twice), indicating that victory often hinges on the smallest of margins. Professional golfers, therefore, spend many hours on skill development, decision-making, and mental resilience. However, external factors, such as weather, can introduce an element of luck into golf competitions. Sometimes golfers benefit from a calm day going out early, sometimes the afternoon weather is more agreeable to low scores. Justin Ehrlich, a co-author of mine on other research, and

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Dr. Simon Medcalfe, AU Hull College of Business Economics Professor April 7, 2026 No Comments