B2B Stories
Consumer Lessons Learned on My Summer Vacation
Publisher’s Note: Dr. Rick Franza and his wife hiked Danali, visited sea lions, “held up” the Alaska pipeline, and spent a lot of time as customers mostly focused on the hospitality sector. Here are Rick’s lessons learned from his 17-day trip to the Northwest, starting with his daughter’s wedding in Seattle and concluding with an escorted tour of five cities in Alaska BELOW. We spent much of our time as customers of service businesses, often focused on the hospitality sector (e.g., guest stays, food, drink, entertainment, fun). Such a trip
Dr. Rick Franza, Professor, AU Hull College of Business
August 13, 2026
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