October 14, 2026

Tickets are on sale for the annual Augusta State of Tourism (ASOT) event. We’ll learn whether visitor spending hits $1 billion.  Sponsored by Destination Augusta, the event brings into focus the impact the tourism and hospitality industry has on Metro Augusta. President and CEO Bennish Brown told ABD the celebration brings together all of Destination Augusta’s partners, including the Augusta Sports Council. “No success happens in Augusta, at least from the tourism space, without us collectively working,” he said. “So, our annual Augusta State of Tourism is when we just