Tue, February 20, 2024

A grieving mom finds the sweet after the sour by redefining the art of baking

Amber Connor’s grief from a miscarriage created a business opportunity she never expected.

This journey for Amber Connor has been bittersweet. She had a great career as a personal trainer, a loving husband/business partner, a young son and another baby on the way. At the onset of the Coronavirus pandemic, though, the gym where she worked shut down indefinitely, and she had to shift. She began making and transporting healthy breakfasts and desserts to clients, family and friends who wanted to stay on track with their nutrition goals. It became an unexpected source of income when her regular paycheck stopped. “This business started before I even realized it was a business,” she said. “Every morning starts with prayer.”

Then, in 2020, the unthinkable happened. “We had just found out the baby was a little girl a couple of days earlier, when tragedy struck and we lost her at 15 weeks,” she remembers. “It was by far one of the hardest things I have ever been through. The world was shutting down, I had just lost my baby and the only thing that helped me through it was baking.”

Sinless Sweets offers an array of health-conscious goodies you might not believe are good for you, according to the owner.


Yes, baking, but with a twist. “I started taking everyday recipes for cookies, cakes, dessert bars and pastries and turning them into my own healthy recipes,” said the 36-year-old nutrition coach. “I changed out the flours, sugars, and all the high carb ingredients to make them healthy, sugar free, low carb and keto. I love helping people and seeing them succeed in their weight loss journey. One of my favorite things is specializing in dairy free, vegan and gluten free options so kids with allergies who have never been able to have cake before, can have cake on their birthday!”

Amber was able to turn a parent’s worst nightmare of miscarriage into a ministry of bringing joy to other people’s kids and their families. It’s called Sinless Sweets, featuring what she says are health-conscious cakes, cupcakes, dessert bars and more. She’s parking the Sinless Sweets food truck and opening a brand-new store in Evans at 4336-B Washington Road before the New Year. The new venture has tested Amber’s faith on a new level. “Opening our future storefront has definitely been an event that my faith has really made a difference, that the Lord is leading me in the right direction with this business. We have no way of knowing how things will turn out, but what I do know is the Lord will not lead me astray. No matter what, as long as I keep my faith, God will continue to bless my family and this business.”

Sinless Sweets is a business boasting, “Treats Without the Cheats”

When Amber, husband Bryan and their three-year-old son cut the ribbon for Sinless Sweets, a new, four-month-old son will be in tow. How sweet is that? “Sometimes the Lord turns ashes to beauty. Sometimes we have to be broken to be put back together. I believe I went through this for a reason. God was molding me for what was to come, even if I didn’t realize it at the time. Because of my miscarriage this business was created.”

Satisfy that sweet tooth with no guilt by emailing amber@sinless-sweet.com, calling 803-295-7180, visiting www.sinless-sweet.com or checking out Facebook and Instagram.

Subscribe to our eNewsletter for the BEST local business news delivered to your Inbox each week day.

* indicates required

Leave a comment

Your email address will not be published. Required fields are marked *

More Posts

You’ve been hacked!

What is worse than missing a putt? If you are a business owner, it would be discovering that you’ve been hacked. What’s next? Patrick Reynolds

Simon Says: SC’s LMI shines!

Last week, I reported data on Metropolitan Statistical Area (MSA) labor markets in Georgia. However, the Augusta MSA includes two counties (Aiken and Edgefield) in