Tue, February 20, 2024

Augusta Tourism and Sports Organizations re-brand to highlight national travel and tourism week

From left to right, executives proudly stand in front of the new brand. Brian Graham, CEO Augusta Sports Council, Hardie Davis, Jr, Augusta Mayor, Brandon Haddock, Board Chairman Augusta Convention and Visitors Bureau and Bennish Brown, CEO Augusta Convention and Visitors Bureau (Photo by Neil Gordon)

The big reveal took place Thursday afternoon May 6th in downtown Augusta that further tied together the Augusta Convention and Visitors Bureau and The Augusta Sports Council together.

Money raised through the ACVB’s efforts to increase the hotel\motel tax in the CSRA helps to partially fund the ASC office in town and recruitment of sporting events to our area.


Bennish Brown, President/CEO of the Augusta CVB greeted media and board members with his mission. “This new corporate brand does double-duty. It reflects our priority to inspire and convert people to travel to Augusta. It also addresses our responsibility to work at many levels with residents, businesses, and organizations within our region to physically enhance our city as a destination,” said Brown.

Both organizations were very happy with the final versions from a local creative group located just a few blocks away on Broad Street.

“We partnered with our local agency Wier/Stewart – the creative minds behind the Come See Augusta destination marketing campaign – to develop these visual identities for our two organizations. The cost to the CVB and ASC was approximately $20,000 for the complete visual identity package, which we feel confident will grab the attention we desire in our competitive tourism marketplace across the southeast and beyond.”

“Considering the possible return on investment in awareness, value in a unified visual identity among two organizations representing one of the leading industry sectors in the Augusta MSA, and that these funds stay in our community by working with locally owned Wier/Stewart for the creative, this is a minimal expense,” said Lindsay Fruchtl marketing director of the ACVB.

Augusta Mayor Hardie Davis made a proclamation on behalf of the city of Augusta celebrating National Travel and Tourism Week.

From there the “big reveal” of brands took place that will unify both organizations.

Brandon Haddock, President of the Board of Directors for the ACVB explained how meticulous stakeholders were in making the final decision.

Brian Graham, President and CEO of the Augusta Sports Council then revealed a complimentary look for the ASC.


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