Veteran marketing maven Bert Dean is the founder and CEO of Clarion Creative. He has been a leader in the development of innovative creative campaigns in the CSRA and beyond since 1979. His resume’ includes the iconic WifeSaver “Put a Little South in Your Mouth” jingle (since 2000), the original Taylor Toyota marketing campaign, the CENTURY 21 Larry Miller Realty “I’m the One” advertising strategy (2011-2022), the Gary’s Hamburgers (“If It’s Better than Good, It’s Gotta be Gary’s”) radio series, plus countless others.
To learn how Clarion Creative can help your business grow, call VP Allen Dean (Bert’s son) at (706) 796-7795 or reach him via email.
5 steps to a successful marketing campaign
Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing
Taking the mystery out of marketing
“If it don’t sell, it ain’t creative.” My maternal grandfather, D.J. Morris, was a serial entrepreneur who dropped out of school in the third grade to go to work, so he could help take care of his siblings when his mother died. He ran a very successful general store/service station
Some Things Never Change
When I started my career in advertising here in Augusta, developing a comprehensive media plan was relatively easy. You could choose from three local broadcast TV stations (WJBF-TV, WRDW-TV, or WAGT-TV) and the four leading radio stations (WBBQ, WGUS, FOXY Radio, or WZZW). And if you wanted to advertise in
