
Record-breaking holiday spending expected
The just-wrapped-up five-day holiday shopping kickoff over Thanksgiving shows promise for the rest of the period. The National Retail Federation (NRF) reported an estimated 197 million shoppers participated in the traditional start of the holiday shopping season. That surpasses the prediction of 183.4 million shoppers. The full holiday shopping season is Nov. 1 through Dec. 31. The findings were in a survey conducted for NRF by Prosper Insights and Analytics. ABD joined a virtual briefing NRF and Prosper Insights organized for news reporters. “Thanksgiving is a single five-day shopping period







