Business Coaching

I have been taking part in annual performance reviews for approximately forty years, beginning with Officer Performance Reports (OPRs) as a lieutenant in the United States Air Force, to earlier this week as a faculty member at Augusta University (AU). I have sat at “both sides of the table” for such reviews, having been evaluated for each of those forty years, while also being the “evaluator” for at least seventeen of those years as an administrator at Kennesaw State University (KSU) and here at AU. During one year at KSU

Hopefully, you enjoyed Sunday’s Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers as much as I did. Although I didn’t have a significant rooting interest in the game (for transparency, I was pulling for the 49ers), I was able to enjoy the exciting back-and-forth action that ultimately ended with the Chiefs winning in overtime. As most long-time readers of my columns know, I often watch sports with an eye toward what lessons I can learn that can be applied to the world of business. In

Hopefully, you found my column from last week valuable as you reflected upon how your company provides your target market with what it values most. In case you missed last week’s column, it addressed how a firm uses its “order winner(s)” to provide its target market with a compelling reason to purchase its goods and services. To review, an order winner is something that a firm’s product does better than any of its competitor products. It is important to remember that what it does better has to be something the