Marketing

B2B Podcasting

Defining your ideal customer

Have you ever visualized who your customer really is? Once you figure that out, marketing expert, Kate Sanders shows you how targeting that person will lead to making the best marketing decisions possible! Click here for more.

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B2B Podcasting

Understanding your customers to market better

Do you really know who your customer is and where you should place your advertising dollars? Kate Sanders shares an example of how media choices to reach your customers may not be what you consume.

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B2B Stories

Teaching businesses the advantage of digital marketing

The Columbia County Chamber of Commerce is again offering a popular summer program to help businesses and non-profit organizations. Called the Business Institute, it is a series of four classes, held once a month through the summer. The June program, sponsored by SRP Federal Credit Union and Savannah River Nuclear Solutions, was “Telling Your Story Through Social Media.” It was led by Russell Lahodney, President and CEO of the Chamber, and David Bash of Osla Marketing and Augusta Podcasts. “It is an opportunity to address hot topics in business for

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B2B Podcasting

How much marketing money to spend?

Have you wondered what percentage of your revenue to spend on marketing? Kate Sanders shared this critical info at “Inspire 24” and by clicking here, you can be up to speed!

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B2B Podcasting

Make your business pop with video

Video is on the shortlist of driving business. If you haven’t introduced that format in your marketing, the clock is TikTok-ing. Kate Sanders dives into some of the best ways to capture your next customers at ABD’s recent Inspire 2024 Conference.

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B2B Podcasting

Marketing your Biz in a different world

How and why your customers find your business has changed dramatically in the past few years. As a marketing expert, Kate Sanders shared best practices for finding customers at the recent ABD Inspire 2024 Conference.

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B2B Podcasting

Driving growth in 2024

Gathering insights into what customers are looking for in a product can help brands stay ahead of the competition and drive growth. Isn’t this what we all want? Kate Sanders shares how to accomplish your goals at ABD’s recent Inspire 2024 Conference.

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B2B Podcasting

It’s cheaper to keep her!

CSRA marketing expert, Kate Sanders continues her look at the sales funnel in any business. In today’s marketing mix, she delves into retaining your customers.

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B2B Stories

CSRA ad agency re-brands itself

18 Augusta-Aiken employees are now Osla employees after 7.5 years under the brand of Alison South. Alison South was formed in October 2016, when Mark Alison sold his legacy agency, Alison and Associates to the South Company. He brought over Queensborough National Bank & Trust and other clients, which helped propel the company’s growth. “I am delighted to see a new name, said Alison, who is now retired. The Alison (South) brand had a very good run and should enjoy a well-deserved retirement.” Former partners of Alison South sold the

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B2B Stories

Big exposure available for small businesses in South Carolina

Small businesses across South Carolina, from the smallest communities to the largest metropolitan cities, have an online option to market their business. The North Augusta Chamber of Commerce’s monthly Business Roundtable hosted a Zoom meeting at their October 25 session to explain We Shop SC. The initiative is a partnership with the Municipal Association of South Carolina, Main Street South Carolina, and Beyond Main. “One of the biggest things that we pursued this past year and a half ago was developing We Shop SC,” said Jenny Boulware of Main Street

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