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B2B Stories
B2B Stories

Learning how to market your business effectively

Even the most seasoned small business owners may not know all the ways they can most effectively get their message to potential customers and clients. The Small Business Marketing Academy, offered by the Augusta Metro Chamber of Commerce, is currently accepting applications for the next session. “Our Small Business Marketing Academy is a six-month program that we have once a month for small businesses that have been in business for at least two years to learn from industry and local experts on different ways to essentially do marketing that could

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Dana Lynn McIntyre June 10, 2024 No Comments
B2B Stories

Art shop move makes way for intimate apparel boutique

When Art on Broad moved a few doors down, Ashley Gardner opened shop in their former location at 1028 Broad Street in Augusta on May 25th. Her new venture, Serpent & Sage features lingerie, underwear, and other items. In the 18th century, women’s undergarments were referred to as “unmentionables.” A partially clothed woman was seen as more erotic than a nude woman. Between the annual Sports Illustrated Swimsuit Issue and Victoria’s Secret fashion show, not to mention successful movie franchises like Fifty Shades of Grey, the description now seems de

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Mitzi Oxford June 10, 2024 No Comments
B2B Podcasting

Putting a bullseye on your ideal customers

Yesterday, Kate Sanders spoke on the importance of identifying the demographics of who your ideal customer is. Today, she looks at matching up WHERE those ideal customers consume their media.

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Kate Sanders June 10, 2024 No Comments
B2B Stories

Fort Eisenhower’s impact on the CSRA

31,000 military and civilian employees are part of the Augusta River Region. The North Augusta Chamber of Commerce’s June 4 Power Lunch focused on the economic impact Fort Eisenhower has across the seven counties at the heart of the CSRA. Guest speaker was Dr. Tom Clark, Executive Director of the Alliance for Fort Eisenhower. Clark served in the U.S. Army for 32 years reaching the rank of Command Sergeant Major (CSM) before his retirement. Started in 2003 when then-Fort Gordon faced closing under the Base Realignment and Closure (BRAC), the

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Dana Lynn McIntyre June 9, 2024 No Comments
B2B Podcasting

Biz Bits: Week in Review

Some of our military job growth in the CSRA is attributed to our footprint in cyberspace. In this week’s Biz Bits, Mike Petchenik looks at future growth in that space, plus as one eatery opens, another closes.

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Mike Petchenik June 9, 2024 No Comments
B2B Podcasting

Defining your ideal customer

Have you ever visualized who your customer really is? Once you figure that out, marketing expert, Kate Sanders shows you how targeting that person will lead to making the best marketing decisions possible! Click here for more.

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Kate Sanders June 9, 2024 No Comments
B2B Podcasting

Understanding your customers to market better

Do you really know who your customer is and where you should place your advertising dollars? Kate Sanders shares an example of how media choices to reach your customers may not be what you consume.

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Kate Sanders June 6, 2024 No Comments
B2B Stories

Teaching businesses the advantage of digital marketing

The Columbia County Chamber of Commerce is again offering a popular summer program to help businesses and non-profit organizations. Called the Business Institute, it is a series of four classes, held once a month through the summer. The June program, sponsored by SRP Federal Credit Union and Savannah River Nuclear Solutions, was “Telling Your Story Through Social Media.” It was led by Russell Lahodney, President and CEO of the Chamber, and David Bash of Osla Marketing and Augusta Podcasts. “It is an opportunity to address hot topics in business for

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Dana Lynn McIntyre June 6, 2024 No Comments
B2B Podcasting

How much marketing money to spend?

Have you wondered what percentage of your revenue to spend on marketing? Kate Sanders shared this critical info at “Inspire 24” and by clicking here, you can be up to speed!

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Kate Sanders June 5, 2024 No Comments
B2B Stories

Bringing CSRA students to careers in critical industry

Latest data from CyberSeek (www.cyberseek.org) finds the demand for cybersecurity talent is continuing to outpace the number of trained workers available for the positions. This is despite the growing availability of education and training programs. Cyberseek estimates workers are available for just 85% of the cybersecurity jobs nationwide. It says there are more than 1.2 million people employed in cybersecurity, but more than 225,000 are still needed to close the gap. This month, the Georgia Cyber Innovation and Training Center is sponsoring a series of camps to get students on

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Dana Lynn McIntyre June 5, 2024 No Comments
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