
What can we learn from Trader Joe’s?
Editor’s note: As Dr. Rick Franza continues a break from the classroom, we thought a repeat of a past column was timely. If you don’t spot him on aisle 7 of Trader Joe’s, here’s a cart full of valuable business lessons. In the strategic management course that I teach in the MBA program at Augusta University’s Hull College of Business, I periodically assign my students take-home exams that are analyses of cases prepared by the Harvard Business School. In early November, I assigned my students two cases that examine the








