
It’s All About the Processes
Hopefully, you found my column from last week valuable as you reflected upon how your company provides your target market with what it values most. In case you missed last week’s column, it addressed how a firm uses its “order winner(s)” to provide its target market with a compelling reason to purchase its goods and services. To review, an order winner is something that a firm’s product does better than any of its competitor products. It is important to remember that what it does better has to be something the








