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B2B Stories
B2B Stories

Accountability: The Essential Ingredient for Growth and Success

Editor’s Note: Sometimes, sports mirror business. Destination Augusta reports when the Augusta Sports Council brings in a sporting event to town, it can mean millions of dollars in economic impact. Sports and business are about competition. Teams of either have to be held accountable. Dr. Rick Franza traveled from his classroom on Walton Way to South Bend, Indiana, to show how the “Fighting Irish” can help you win at your CSRA Company. When Your Team at Work Gets Off To A Bad Start This past weekend, I returned to my

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Dr. Rick Franza October 9, 2025 No Comments
B2B Stories

$2 million hotel transformation in Augusta

The former Baymont Inn and Suites on Frontage Road NW is now Garner Hotel Augusta West—part of the IHG brand with 13 hotels in the CSRA. There’s also a powerful connection to Fort Gordon. This Garner hotel is one of two in the CSRA (Aiken) and part of only 20 Garner hotels in the U.S. Garner Augusta is located off Bobby Jones Expressway and I-20, just a few miles from the Fort Gordon exit on the BJE. “From check-in to checkout, every detail’s been rethought with Garner’s warmth and wit,”

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Neil Gordon October 8, 2025 No Comments
B2B Stories

Augusta business owner picked to test technology program

There is a program worth thousands of dollars available to help local businesses find flaws in the technology that compromises their cybersecurity, yet few know about it. The program is offered through Georgia AIM (Artificial Intelligence in Manufacturing) and the team at the Georgia Cyber Innovation and Training Center (GCITC). There is no charge for the site assistance visits. “It’s valued at over $50,000, and it’s first-come, first-served,” John McLain, Georgia AIM’s project lead at GCITC, explained for ABD. “We have a limited number, but for manufacturers and their supply

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Dana Lynn McIntyre October 8, 2025 No Comments
B2B Stories

Heady new service fuels expansion

A local one-of-a-kind salon is living up to its name. Trendz Salon is following consumer trends to stay ahead of what’s hot in hair care and luxury experiences. The salon on the Riverwatch Parkway in Martinez built out an additional room to provide the “headspa” treatment after certifying its professionals in Alpharetta, Georgia, and partnering with the Nautilique brand from Denmark. “The Classic Headspa” experience includes a scalp analysis, luxury shampooing, and can include a flash facial. “Our service includes tools to exfoliate the scalp as well as different massage

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Neil Gordon October 7, 2025 No Comments
B2B Stories

Simon Says: How Helene impacted job and rate of pay

Publisher’s Note: As you probably witnessed in the months following Helene’s wrath, workers were out and about helping rebuild. Damaged homes, businesses, and public infrastructure were getting rebuilt. Demand was created for construction, engineering, skilled trades, and logistical movers. Federal and relief funds stimulated recovery efforts, but how much? The numbers may surprise you. In terms of employment, both Columbia County in Georgia and Aiken County in South Carolina saw employment increase from December to March by 1.89% and 0.1% respectively. Moreover, March employment in both counties was higher than

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Dr. Simon Medcalfe October 7, 2025 No Comments
B2B Stories

Ethically Speaking

Money is set aside each year for the business community to visit the Hull College of Business to talk about ethics in the workplace and when deals get done. The Dean of the school explains where the ethics panel got started and what business people will learn from attending. “The Blanchard Ethics series was endowed by the former Georgia Bank and Trust in honor of Russell Blanchard, and that happened in the late 2000s. We’ve been running an annual series ever since. The event is open to the community, free

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Dr. Mark Thompson October 6, 2025 No Comments
B2B Stories

Sporting events bringing millions to local economy

Dr. Jermaine Whirl helped Augusta greatly as President of Augusta Tech. Now, his new school will be helping to bring an estimated $1.1 million in economic impact to Augusta. Savannah State University and its fans will be coming to Lucy C. Laney Stadium for the Good Trouble Heritage Classic. The weekend celebration is from October 17-19, with the culmination being a football game between two historically black universities (HBCU). The game got the attention of ESPN, as ESPN+ is broadcasting the game across the country. Destination Augusta and the Augusta

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Neil Gordon October 6, 2025 No Comments
B2B Stories

How AI can help CSRA manufacturers

Georgia AIM (Artificial Intelligence in Manufacturing), a partnership that includes the University of Georgia, Georgia Tech, and the U.S. Economic Development Administration (USEDA), set up its mobile lab in Augusta on Wednesday. The stop at the Georgia Cyber Innovation and Training Center (GCITC) was part of Georgia AIM Week. It was a statewide tour to highlight the impact of artificial intelligence (AI) when it is used in manufacturing. Georgia AIM has eight projects across the state, with 17 subprojects. One of those projects focuses on cybersecurity and was awarded to

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Dana Lynn McIntyre October 6, 2025 No Comments
B2B Stories

Good Deeds: Guest Column on Hurricane Helene

It’s All Heart (my friends) Eric Parker, Make Startups Founder One year ago this week, our city and our team were devastated by Hurricane Helene. Most of us had damaged homes, and the roads in and out of our neighborhoods and across the city were blocked by downed trees and power lines. We went weeks without power, and with limited access to food, gas, and other basic supplies. Every family learned how to use chainsaws, and communities banded together to help each other clean up, and most of all, actually

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Eric Parker, Make Startups Founder October 3, 2025 No Comments
B2B Stories

Hull Video: Ethically Speaking

An endowment is still in place from the former Georgia Bank & Trust to pass on its core mantra, “Doing the Right Thing.” After the first of the year, the Hull College of Business will announce a keynote speaker for its ethics series. Today, the Dean of the College explains the importance of learning good ethics in business.

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HCoB Dean Mark Thompson October 3, 2025 No Comments
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