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B2B Stories

Cybersecurity expert discusses ways to prevent data breaches

In 2016, Uber experienced a major data breach, when hackers accessed sensitive information on millions of the company’s customers and drivers. But regardless of size, every business is vulnerable to these attacks, according to Patrick Reynolds. Reynolds, President, and CEO of Cross Link Consulting, a local IT and cybersecurity services firm, spoke to a large group of local business leaders at ABD’s Business Recharge event yesterday at the Kroc Center. He said no amount of money or knowledge can protect a company’s data. “Budget size doesn’t equal breach avoidance,” Reynolds

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Josh Heath October 20, 2022 No Comments
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Marketing professional discusses strategies for creating customer connections

Kate Sanders loves a product called Blender Bombs because the company, which sells smoothie boosters, adds a note from its founder, Helen Hall, to each of its products. Sanders, COO, partner, and lead strategist of the Alison South Marketing Group was one of the speakers at the Business Recharge Event, a business expo hosted by Augusta Business Daily yesterday at the Kroc Center. The title of her presentation was “Utilizing Your Loyalty Loop to Create Recurring Customers.” Alison South creates marketing campaigns for companies of various sizes. “There’s some sort

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Josh Heath October 20, 2022 No Comments
B2B Stories

North Augusta Chamber to host Mega Mixer event

It’s not every day you get to network with business professionals from all over Augusta’s River Region. But the North Augusta Chamber of Commerce wants to give you that opportunity. On Thursday, Nov. 3, the Chamber will host a Mega Mixer event from 4 p.m. to 7 p.m. in the Palmetto Terrace Ballroom at the North Augusta Municipal Building located at 100 Georgia Ave. Members from nine local Chambers, including the Augusta Metro, Columbia County, Aiken, and Midland Valley Area, as well as the Greater Augusta Black Chamber of Commerce,

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Josh Heath October 19, 2022 No Comments
B2B Stories

Business leaders to wow an audience of 200-plus professionals

“Keynote” Kate Sanders is leading off Thursday’s, Augusta Business Daily Business Expo at 10 AM. As Chief Strategist of the Alison South Marketing Company, Sanders does a lot of research on behalf of clients, so once her marketing works—the client not only gets to onboard new customers but gets to keep them and the recurring revenue. “When people have that trigger moment and need a product or service, what does that look like when they go online? How do you show up during that active evaluation phase? How do you

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Staff Report October 18, 2022 No Comments
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Simon Says: Economic choices during pandemic have consequences in education

October is National Bullying Prevention Month and finally, some good news from the pandemic. Bullying and cyberbullying dropped 30-35 percent as schools shifted to online learning in the spring of 2022. Given that one-fifth of high school students report being bullied each year and 16 percent are cyberbullied, this is a substantial decrease, amounting to about 1 million high schoolers. The negative effects of bullying are depression, anxiety, suicidal thoughts, and behaviors. These harmful effects result in physical, mental, and economic challenges in adulthood for both the bullied and the

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Dr. Simon Medcalfe, AU Economics Professor October 18, 2022 No Comments
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More money needed for state’s air cargo industry

  Report says Georgia needs to invest more money in air cargo improvements to compete and the tiny house festival is coming to Georgia. Enjoy the new video format of the Georgia Business Daily Business Update by Mike Petchenik.

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Mike Petchenik October 17, 2022 No Comments
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Best friends build charcuterie board business in Aiken

Unlike most businesses during the height of Covid, especially restaurants that struggled to keep their doors open, grocery stores, albeit by curbside pickup or delivery, flourished. Families were staying home and cooking, but that wears thin after prepping, cooking, and cleaning day in and day out for months on end. Enter the charcuterie board. Best friends, Ashley Elvis and Casey Young started their company, Board in Aiken, in the fall of 2019. In the beginning, they made charcuterie boards for family and friends. Their business grew quickly from there. A

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Mitzi Oxford October 17, 2022 No Comments
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Mondays with Rick: Budget surplus gives Georgia economic boost

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about Georgia’s strong economy. The interview has been edited for clarity and impact. ABD: Economic news lately often seems bleak, but things are a bit different for the state of Georgia. Even after filling the Rainy Day Fund (which allows the state government to keep running during an economic downturn) to its legal limit, we had a surplus of $6.58 billion. What’s the story

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Gary Kauffman October 16, 2022 No Comments
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