For more than 40 years, Arts in the Heart of Augusta (AITH) has had a growing impact on the local economy. This year, it is closing in on $2 million. Destination Augusta estimates AITH draws approximately 100,000 to Augusta, and the impact has grown exponentially. The 2023 AITH brought in $1,739,000. That grew to $1,849,000 in 2024. The tourism experts are predicting that this year could be bigger, with an estimated $1,872,000 impact. “Our hotels are full; our rental car agencies are full. We employ for the festival, a lot