B2B Stories

In last week’s column, I discussed how companies, particularly those in service industries, require customer feedback to continuously improve their ability to compete in their markets. Such feedback allows us to determine what we are doing well, what we could be doing better, and what our customers really want. So, we have identified one critical element of continuous improvement coming specifically from the perspective of the customer. However, reflecting on a trip I am about to take allowed me to consider the additional perspective necessary to further travel down the

Last week, we passed the one-third mark of the Spring Semester for my courses at Augusta University’s Hull College of Business. As I typically do at this point in the semester, I asked my students to provide me with anonymous, written feedback on how their class is going so far this term by responding to three questions: 1) What do you like about the class so far? 2) What do you not like about the class so far? 3) What changes would you make to the class for the remainder