B2B Stories

In last week’s column on Super Bowl ads, I stressed the importance of providing a value proposition when you are advertising or marketing your goods and services.   As a reminder, a value proposition is a promise that you make to potential customers that provides them a compelling reason why they should buy your product rather than a product from one of your competitors.   Prior to developing a value proposition, you first need to understand who you are trying to sell to and what product characteristics they value. This will ensure

Publisher’s Note: Did you watch the “game within the game” on Sunday—no, not Bad Bunny’s halftime performance—rather the performance of the commercials. I checked locally and: 30-second commercials cost about $8,500 each on our NBC affiliate, WAGT. Our resident “supply chain” expert, Dr. Rick Franza, looked at the supply, demand, and multi-million dollar cost/benefit. First, allow him a little “Broadway Joe” runway! RICK: I have always been a big fan of the Super Bowl. As a young boy growing up on Long Island, my fondest Super Bowl memory is Joe