Yesterday, Kate Sanders spoke on the importance of identifying the demographics of who your ideal customer is. Today, she looks at matching up WHERE those ideal customers consume their media.
31,000 military and civilian employees are part of the Augusta River Region. The North Augusta Chamber of Commerce’s June 4 Power Lunch focused on the economic impact Fort Eisenhower has across the seven counties at the heart of the CSRA. Guest speaker was Dr. Tom Clark, Executive Director of the Alliance for Fort Eisenhower. Clark served in the U.S. Army for 32 years reaching the rank of Command Sergeant Major (CSM) before his retirement. Started in 2003 when then-Fort Gordon faced closing under the Base Realignment and Closure (BRAC), the
Some of our military job growth in the CSRA is attributed to our footprint in cyberspace. In this week’s Biz Bits, Mike Petchenik looks at future growth in that space, plus as one eatery opens, another closes.
Have you ever visualized who your customer really is? Once you figure that out, marketing expert, Kate Sanders shows you how targeting that person will lead to making the best marketing decisions possible! Click here for more.
Do you really know who your customer is and where you should place your advertising dollars? Kate Sanders shares an example of how media choices to reach your customers may not be what you consume.
The Columbia County Chamber of Commerce is again offering a popular summer program to help businesses and non-profit organizations. Called the Business Institute, it is a series of four classes, held once a month through the summer. The June program, sponsored by SRP Federal Credit Union and Savannah River Nuclear Solutions, was “Telling Your Story Through Social Media.” It was led by Russell Lahodney, President and CEO of the Chamber, and David Bash of Osla Marketing and Augusta Podcasts. “It is an opportunity to address hot topics in business for
Have you wondered what percentage of your revenue to spend on marketing? Kate Sanders shared this critical info at “Inspire 24” and by clicking here, you can be up to speed!
Latest data from CyberSeek (www.cyberseek.org) finds the demand for cybersecurity talent is continuing to outpace the number of trained workers available for the positions. This is despite the growing availability of education and training programs. Cyberseek estimates workers are available for just 85% of the cybersecurity jobs nationwide. It says there are more than 1.2 million people employed in cybersecurity, but more than 225,000 are still needed to close the gap. This month, the Georgia Cyber Innovation and Training Center is sponsoring a series of camps to get students on
Dr. Brooks Keel, President of Augusta University, is spending his final weeks leading the institution. Keel assumed the presidency in July 2015. It marked a coming home for him. An Augusta native, he received his undergraduate degree from what was then Augusta College. He stayed to complete his graduate degree at the Medical College of Georgia (MCG). Among his career stops, Keel was Vice Chancellor of Research and Economic Development at Louisiana State University in Baton Rouge. He followed that with a move to Statesboro to become President of Georgia
While I am not running for office, like most of us, I am concerned about the direction of our country. Like most readers of Augusta Business Daily, I am most concerned with how this direction impacts business and our country’s economy. In a little over three weeks, our two presidential candidates are scheduled to participate in the first of two debates prior to the election. Hopefully, this debate will enlighten us on how each candidate plans to address the issues that impact us the most. Unfortunately, I am not too
