Tourism

The latest numbers are in. Events large and small generated $45 billion in visitor spending for the Peach State, with a nice bump for Augusta’s economy as well. Destination Augusta released the report during the Nov. 5 “Feel Good City” celebration. About $890 million in visitor spending came in our area. That breaks down to:  $240 million from food and beverage $196 in lodging $195 million from entertainment and recreation $125 million in retail and shopping   “We’ve consistently blown up our tourism economy over the last three or four

How can you have “The Feel-Good City” celebration without the influence of the Godfather of Soul, James Brown? Deanna Brown Thomas, the daughter of the hardest working man in show business, leads a group of honorees celebrated at the annual Augusta City of Tourism event this afternoon at the Augusta Marriott at the Convention Center. Destination Augusta tourism leaders will share successes from 2025 visits and plans for 2026 and beyond. The program will also include the presentation of the Augusta Tourism Awards, honoring the individuals and organizations whose passion

Destination Augusta and the Augusta Sports Council said that as of this weekend, 11,000 visitors will be attending meetings, reunions, events, and sporting events in June—in Augusta’s River Region. At least $1,413,989.98 will be generated in total estimated economic impact (EEI) in June 2025. A portion of the total number of events and meetings in Augusta’s River Region in June is listed in the chart below for more event details. These are groups that Destination Augusta, or the Augusta Sports Council, has worked with at some point in the site