Tourism

B2B Stories

Local agencies to host Augusta tourism event

In April, the Augusta National Golf Club hosted its first full Masters Tournament since 2019, which greatly helped the local tourism industry. Destination Augusta, the Augusta Sports Council, and Film Augusta will host Experience Augusta: An Annual Tourism Celebration on Tuesday, Nov. 15 from 3:30 p.m. to 5:30 p.m. at the Miller Theater. Destination Augusta President and CEO, Bennish Brown and Augusta Sports Council CEO, Michelle Pippin will discuss the industry’s accomplishments for this year. It’s the first time the annual event has been held since 2019, according to Brown.

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B2B Stories

Pedestrian bridge draws larger crowds to downtown businesses

Business at a downtown pet boutique has increased significantly, thanks to the reopening of the Fifth Street Bridge, according to Phillip Russum. Russum, a trainer at Fetch 501 located at 501 Broad St., which opened in June, said that’s especially true on weekends. “We’re obviously uniquely poised to take advantage of it because it’s right there,” he said. After being closed for more than two years, the pedestrian bridge, which cost nearly $11 million to complete, opened Saturday, Sept. 24, just in time for the Ironman 70.3 Augusta. The bridge

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B2B Stories

New tourism manager blends his Big Apple experience with Aiken’s southern charm

Eric Gordon has been on the job for almost a month and is already excited about coming to work every day for the City of Aiken’s Parks, Recreation, and Tourism Department. He hails from Queens, New York, where his parents introduced him to the sights and sounds of the city, including the art museums, Broadway shows, and the New York Philharmonic. Gordon later formed his own company, Beyond Times Square, because he wanted to show visitors that beyond all the Broadway magic, there was much more to New York. His

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B2B Stories

Area restaurants, hotels, and companies sponsoring the upcoming regional conference

About 25 marketing, real estate, and other business sponsors are pitching in to make the National Community Development Association 2022 Region IV Conference a success on Sept. 13-16 at the Augusta Marriott Convention Center. The conference will focus on community transformation with success stories like the re-gentrification of blighted areas in the Laney Walker corridor. Transforming Lives – Impacting Lives is the theme for this year’s gathering. The three-day conference brings together community development professionals from across the region to discuss the latest federal policies and best practices for addressing

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B2B Stories

Simon Says: Leisure and hospitality jobs sluggish, but hotels thrive

Boosted by the Masters Tournament, employment in the leisure and hospitality sector increased by 500 in April to stand at 27,000 in the Augusta Metropolitan Area. However, this was the lowest April total since 2014. Between 2014 and 2019, employment increased on average by 3,700 jobs between March and April. The bump the local labor market receives from the Masters Tournament in the pandemic era has clearly declined. Data from Smith Travel Research shows that hotel occupancy in Richmond County has held up well in the pandemic era. In April

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B2B Stories

Fifth Street Bridge project expected to draw large crowds to downtown Augusta

Once the Fifth Street Bridge reopens later this month, it’s expected to attract more people to downtown Augusta, and Greg LaBelle looks forward to turning some of those people into customers. LaBelle co-owns Two Dudes and a Boat Kayak Rentals located near the bridge in the Fifth Street Marina. He and his business partner, Steven Cox, not only rent out kayaks but also offer guided kayak tours of the Savannah River for groups and corporations. “We are so fortunate that the pedestrian bridge will have a bird’s eye view of

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B2B Stories

New vision for tourism in North Augusta

As the relatively new Tourism and Marketing Director for North Augusta, Randy DuTeau has big plans for the area. He’s been on the job for six months and came out of the gate in the “flow.” He has been a competitive cyclist for much of his life where “flow” is imperative. It involves being in the right zone and rolling with your squad. It’s the experience that should serve him well in his latest journey. “I see this position as a great opportunity. It’s like being handed a blank canvas

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B2B Stories

Large events draw thousands to the area, add $6 million to the local economy

The Masters has a massive economic impact on the CSRA, but Augusta is home to many other large events during the rest of the year, such as meetings, conferences, and games. These events bring thousands of people to the CSRA and generate millions of dollars in revenue for local hotels, restaurants, retail shops, and other businesses. Destination Augusta and the Augusta Sports Council recently announced events held in the second quarter (April-June) of 2022 are expected to generate a total estimated economic impact of more than $6 million. “I’m extremely

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B2B Stories

Summit on Georgia’s outdoor recreation business opportunities to be held in Augusta

Economic development and improved community health are the goals of the 2022 Georgia Outdoor Recreation and Trail Summit to be held at the Augusta Convention Center on May 15-16. According to the Outdoor Industry Association, 58 percent of Georgians participate in outdoor activities. Georgia’s outdoor recreation generates $27.3 billion in consumer spending and creates 238,000 jobs. The 2022 Summit will bring together nonprofit leaders, city planners, elected officials, greenspace advocates, recreation enthusiasts, and others to discuss new ways toward improving Georgia’s trails. “Investing in outdoor recreation and trails is a

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B2B Stories

Partridge Inn renovations combine original style with modern conveniences

The historic Partridge Inn originally opened in 1910, so naturally, it has undergone numerous renovations over the last 112 years. But after the 140-room Curio Collection by Hilton Hotel was renovated in 2015 and 2016, some guests complained it was beginning to look a little too modern, according to Holly White. White, who became the Partridge Inn’s General Manager in December, said the latest renovations, which have cost about $10 million so far, corrected that. To complete the project, the hotel, located at 2110 Walton Way, was closed from mid-September

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