Sports / Entertainment

B2B Stories

Cuts to major tourism engine in Augusta

Publisher’s Note: As part of the City of Augusta’s $21 million shortfall, non-profits are expected to lose discretionary funding in 2026. For Arts in the Heart, ABD’s learned it will mean the loss of $85,000 used to pay for security fees like sheriff’s department officers. The following is a guest column from M. Denise Tucker, Executive Director. While my priority is to get to work, find solutions, stabilize services, and support the communities that will feel the impact of the City’s decision, as Director of the Arts Council, I could

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Consumer Stories

E-Z GO® part of tonight’s first-ever Golf Competition

Tonight, Scottie Scheffler and Rory McIlroy will lead two four-man teams in an inaugural live event from Florida. Augusta’s own E-Z GO will be shuttling all the pros to each part of the skills competition. Some of the world’s top golfers will use customized E-Z-GO Freedom RXV® ELiTE golf cars during the competition. The challenges include the Timed Drive and Short Game Competitions, the 14-Club Challenge in which players will go through the bag – including driver and putter – in a closest-to-the-pin contest from the fairway, the Team Relay

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Consumer Stories

Learning from National Signing Day (Recruiting) and the Transfer Portal (Retention)

Publisher’s Note: Yes, Georgia is squaring off against Alabama this Saturday. It’s a busy week for College Football, including what is happening tomorrow. It’s “National Signing Day,” when this year’s star high school football seniors officially sign a commitment to the college of their choice. It’s tied in to the job market in Augusta as well! While there is another such signing day on February 4, 2026, a large majority will sign tomorrow to get an early start, including potentially enrolling at their college for the Spring Semester.  This National

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Consumer Stories

Local Golf Car Manufacturer brings news, music, and tech to 2026 Vehicles

Instead of driving to a concert, E-Z-GO® is bringing the concert to some golf cars and utility vehicles for the 2026 model year. It’s in the form of an onboard, connected technology package that offers riders instant access to music, entertainment, and information while on a ride. The following is available on E-Z-GO RXV, ® E-Z-GO Express, ™ and Liberty™ vehicles. One of the components is the above 28-inch ECOXGEAR Elite soundbar. There are eight marine-grade speakers, a protection rating against water and dust intrusion, and it is shockproof to withstand

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Consumer Stories

FREE mixed martial arts time before new facility is ready

As a 43-year-old mixed martial arts company plans expansion to North Augusta, it is offering free workouts at an existing location for new members of the nearly completed center. Seigler’s Karate is offering free workouts at its Evans location while construction continues until opening in January in North Augusta. It is family-run, featuring different generations of the Seigler clan. Seigler’s offers classes in six different categories, from Lil’ Dragons to Jiu Jitsu. Seigler’s is moving into a busy shopping center on 404 E. Martintown Road, Suite 2. Jordan Trotter Commercial

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B2B Stories

Succession Planning: A Braves New World

On Monday, the Atlanta Braves named Walt Weiss as its 49th manager in franchise history, taking over for Brian Snitker, who retired at the conclusion of the 2025 season after being the Braves manager since early in the 2016 season. Snitker took over the Braves amid a team rebuild but helped quickly turn things around, leading the team to six straight National League East championships from 2018 to 2023, with an additional playoff appearance in 2024 and a World Series championship in 2021. Since 1901, only Snitker’s mentor, Bobby Cox,

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B2B Stories

Sporting events bringing millions to local economy

Dr. Jermaine Whirl helped Augusta greatly as President of Augusta Tech. Now, his new school will be helping to bring an estimated $1.1 million in economic impact to Augusta. Savannah State University and its fans will be coming to Lucy C. Laney Stadium for the Good Trouble Heritage Classic. The weekend celebration is from October 17-19, with the culmination being a football game between two historically black universities (HBCU). The game got the attention of ESPN, as ESPN+ is broadcasting the game across the country. Destination Augusta and the Augusta

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Consumer Stories

CSRA business provides one of the few Ryder Cup bright spots

In the 45th edition of the Ryder Cup, unlike the Masters, it was not a tradition like no other. The American team lost to the European golfers. Insults were hurled loudly from the crowd at Bethpage Black in New York, mostly towards Rory McIlroy, the winner of this year’s Masters. Augusta’s own Club Car played a pivotal role as the Worldwide Supplier of The Ryder Cup with a fleet of nearly 500 vehicles powering the teams and operations for the tournament. It was uplifting during a tournament that some fans

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Consumer Stories

New option for watching the Masters

Fred Ridley, Chairman of Augusta National Golf Club and the Masters Tournament, has announced that Amazon Prime Video will debut as a domestic broadcaster of the Masters Tournament next April. Prime Video will complement the live Tournament coverage by CBS Sports and ESPN annually. “Working alongside Amazon in this capacity is an exciting opportunity for the Masters Tournament and its fans,” said Fred Ridley, Chairman of Augusta National and the Masters Tournament. “We are proud of our longstanding partnerships with CBS Sports and ESPN, who have set the highest standard

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B2B Stories

Fall in Augusta means art, music, and money

For more than 40 years, Arts in the Heart of Augusta (AITH) has had a growing impact on the local economy. This year, it is closing in on $2 million. Destination Augusta estimates AITH draws approximately 100,000 to Augusta, and the impact has grown exponentially. The 2023 AITH brought in $1,739,000. That grew to $1,849,000 in 2024. The tourism experts are predicting that this year could be bigger, with an estimated $1,872,000 impact. “Our hotels are full; our rental car agencies are full. We employ for the festival, a lot

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