A West Augusta hotel is about to get a serious makeover to the tune of $12 million. It’s the largest investment in upgrading an area hotel since a $10 million investment was made about four years ago in Augusta.
The DoubleTree by Hilton Augusta on 2651 Perimeter Parkway near I-20 and I-520 was recently acquired by an affiliate of Flacks Group, a Miami-based investment firm.
Flacks has selected StepStone Hospitality to manage the property.
The planned renovation will include refreshed guest rooms, upgraded public areas, a reimagined food and beverage experience, new elevators, and a modernized reception and arrival experience.
The hotel features 182 guest rooms and more than 12,000 square feet of meeting and event space.
The Doubletree has Andrew’s Restaurant, serving breakfast, lunch, and dinner, along with the Lotus Bar and a coffee shop serving Starbucks® coffee.
“We are excited about the future of the DoubleTree Augusta,” said James Gassenheimer, CEO of Flacks Group. “This investment underscores our confidence in the Augusta market and our vision to create long-term value while delivering an exceptional guest experience.”
The iconic Partridge Inn invested approximately $10 million in its Walton Way property prior to the 2022 Masters tournament.
