More than 9,000 visitors, generating almost $1.5 million, are expected in the River Region for meetings, reunions, events, and sporting events this month. One of the largest events kicks off July 7 with the Nike EYBL Peach Jam, which results in the largest chunk of attendance and economic impact.
Destination Augusta and the Augusta Sports Council work together on recruiting and hosting these various activities, which play a critical role in sustaining the nearly 30,000 jobs that are part of the Leisure and Hospitality Industry, the fourth largest employment sector in the metro area.
Total EEI is calculated based on research commissioned by both Explore Georgia and Destinations International in conjunction with globally recognized research vendors, the U.S. Travel Association and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually.
