
Marketing for Growth
Course Description Growth marketing has gone from just another marketing buzzword to a proven strategy for marketing success. In this class, you will learn how to use this data-driven approach to acquire and retain customers; set marketing goals that make sense for your business; optimize your digital content for increased traffic, conversion, and engagement; and track the effectiveness of your marketing campaigns. If you’re ready to transform your customers into true brand ambassadors, this class is for you! Course Outline 1. Overview of growth marketing 2. Understanding your customers and