The more you know about your customers, from how they found you, to why they buy from you, the more successful you’ll be. Marketing Consultant, Kate Sanders shared the details of the customer journey at ABD’s Inspire 2024 Conference.

Searching for the ultimate work-life balance
A new so-called generation is emerging, joining baby boomers, GenX, millennials, and GenZ, and it is primarily a female demographic. Many women are juggling multiple


