As a branding strategist, Kate Sanders is on the cutting edge of what businesses need to know to succeed. As the sales funnel has changed over the years, she shared the important keys to success at ABD’s recent Inspire 2024 Conference.

June events source of pride for tourism officials
More than 80% of visitors to the Garden City will come from just two organizations that are holding events. Nearly 30,000 of the estimated 34,


