April 1, 2022

When it comes to engaging Masters’ guests, sometimes the little things local businesses do can create memorable experiences for those guests, according to Bennish Brown. Brown, President, and CEO of Destination Augusta presented creative strategies businesses can use to attract out-of-town customers for tournament week at the Augusta Metro Chamber of Commerce. Simple, cost-effective strategies businesses can implement include changing their signs to welcome guests to Augusta or providing unique Masters Week sales offers. “Take the golf theme to the next level, and have some fun,” he said. “Tap into