May 2, 2022

Digital Marketing

Free Access: No silver bullets, but sound strategies can boost your digital marketing

You don’t need to be Elon Musk to be a good online marketer (although he is a master at getting attention online). You will need to have a digital marketing strategy for your business, though. There is no single approach that will make your online marketing plan a success. Looking for a ‘silver bullet’ marketing solution is not a sound strategy in today’s ever-changing world. What is a digital online strategy? We’ll explore this topic over the next several months. Before we start, let’s address the elephant on the web…

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B2B Stories

Mondays with Rick: Sales is important for every size of business

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he discusses the importance of being in sales, no matter what business you’re in. The interview has been edited for clarity and impact. ABD: For many people, their image of a salesperson is a pushy car salesman, or for us older folks, someone like Herb Tarlek from the old WKRP in Cincinnati TV show. When you talk about sales, what’s different? Rick: It’s not like the

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Consumer Stories

New shopping center almost fully leased

A new salon business called Elegant Nails is coming to Evans, according to Jordan Collier, Managing Director of Meybohm Commercial Properties. Collier said the 2,000-square-foot salon is scheduled to open in late summer in a mixed-use development called Eclipse at Riverwood, located just outside of Riverwood Plantation on Washington Road. The development includes Eclipse Storage, an 85,000-square-foot facility. Besides that, there are two buildings in the center. The first building is anchored by a new Dunkin’ Donuts location. “Elegant Nails will be the first tenant in the second building,” he

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Consumer Stories

After months of anticipation, Dave & Buster’s announces Augusta’s opening date

Finally, a place where adults can let out their inner child. After much anticipation, Dave & Buster’s has announced that it will open its Augusta location on July 22. The new restaurant/arcade is located at 925 Alexander Drive in the Village at Riverwatch, between the Channel 12/26 TV station and Costco. Dave & Buster’s is famous for its adult versions of popular kids’ games often found only in kiddie pizza joints. In addition to the game arcade and pub-style restaurant, it features a bowling alley and pool tables, along with

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Consumer Stories

Retro soda shop is popular with all ages

Sarge’s Soda Shop on the outskirts of Grovetown looks like a place you could find Archie and Veronica hanging out, or maybe teenage boys with ducktail haircuts and girls with poodle skirts. The soda shop, located at Columbia and Lewiston roads, next to Food Lion, looks like a picture from an old magazine, with a black-and-white checkerboard floor, stainless steel furniture with black padded seats, and a row of stools at the counter. The sound system plays ‘50’s music. And if you come at the right time, you might even

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