You don’t need to be Elon Musk to be a good online marketer (although he is a master at getting attention online). You will need to have a digital marketing strategy for your business, though.
There is no single approach that will make your online marketing plan a success. Looking for a ‘silver bullet’ marketing solution is not a sound strategy in today’s ever-changing world.
What is a digital online strategy? We’ll explore this topic over the next several months.
Before we start, let’s address the elephant on the web… Your past digital marketing experience.
Turned off By Past Digital Experiences?
I have dealt with many clients who have spent sizable sums of money on digital marketing, simply because they believed they could buy their way to success. I have yet to find anyone who has used that strategy to achieve success. Normally, this results in a lack of ROI and an aversion to spending any money on digital marketing.
Another common experience is using your “Cousin Eddie” (apologies to all the Eddies out there) to help you build out your online strategy. Cousin Eddie may be family, a great guy and the price may be perfect. But if he isn’t keeping up with today’s fast-changing trends and getting results, your holiday dinners will get awkward.
What’s the Real Scoop about Digital Marketing?
There are no guarantees in marketing.
We all know that branding is a complex issue, customer behaviors are dynamic and the pandemic has forever changed our online activities. Understanding your goals for digital marketing, and how to measure the results, is key to getting started on the right foot.
What you need is a well-thought-out plan that includes the right strategies that work together to reach your target audience and potential customers. This type of plan will result from combining both digital and traditional marketing strategies to help improve your results.
That is where we are heading with this column each week.
What’s Next?
We will examine the fundamental elements of digital marketing. This will include search engine optimization, paid ads, email marketing, and social media, among other topics. We also will explore exciting new emerging trends in marketing technology (MarTech).
Topics such as data collection (and privacy), analytics, the metaverse, artificial intelligence, and Web3 are all a part of our journey.
Whether you are new to digital marketing or want to get caught up on the latest trends, this is the place for you. I think as we go on this journey together, you will find that you will need to develop a digital marketing strategy for your business.
Until next time, remember that you deserve marketing that actually works.
