May 9, 2022

Employee Benefits

Free Access: Coaching your way to the best employee health benefits

Few people connect baseball and health benefits. But Tom Mastny, who went from a Major League pitcher to helping local businesses with their health care benefits with The Pennant Group, tells Neil Gordon that coaching a baseball team has some things in common with creating the best health benefits for you and your employees.

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Digital Marketing

Free Access: The key to digital marketing is answering the right questions

Traditional marketing or digital marketing? Which is better? Many people will tell you that traditional marketing is “old-fashioned” and that digital marketing is the only way to go. This viewpoint may be simplistic. I believe that digital marketing complements a traditional marketing plan. It is not an “either/or” rather, it is “and/both.” The goal is to reach your customers or prospects whether they are online or offline. With that said, we will focus on digital marketing techniques in this column and just touch on traditional marketing. We mean traditional marketing

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B2B Stories

Mondays with Rick: Efforts to increase financial literacy

Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, with statistics showing that less than a third of Americans qualify as financially literate, he discusses some proposals to increase financial literacy, especially among students. The interview has been edited for clarity and impact. ABD: Let’s start by defining what is meant by financial literacy. Rick: Financial literacy is being able to manage your finances. It’s understanding things like budgeting, credit, investments, interest rates, and savings. ABD:

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B2B Stories

State representative discusses gas tax and other legislation to help businesses

By now, you’re familiar with the phrase, “pain at the pump.” Small businesses throughout the state have been hit hard by rising gas prices, but the Georgia General Assembly has passed legislation signed by Gov. Brian Kemp to suspend the gas tax through May 31, according to State Rep. Jodi Lott. Lott, who represents District 122 in Evans, was one of six local legislators who attended the Post-Legislative Breakfast hosted by the Columbia County Chamber of Commerce on Friday, May 6. The others were Reps. Barry Fleming, Rob Leverett, and

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Consumer Stories

SRP opens new branch in Aiken at a former branch location

What’s old is new again. SRP Federal Credit Union recently celebrated its Grand Opening of a new branch at 3559 Richland Avenue. If the address sounds familiar, it’s the same site of the branch that closed during the covid pandemic. The original building was torn down and the new branch revealed some updates at a Chamber ribbon-cutting ceremony last week, including innovative technology with several Interactive Teller Machines that serve as both ATMs but also provide personal service. With the press of a button, a live SRP teller is available

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B2B Stories

Chamber event will help businesses avoid social media pitfalls

Whether your employees post selfies on Facebook or videos on TikTok, you should be aware of the possible legal consequences of social media in the workplace. That will be the topic for this month’s Women in Business Program hosted by the Augusta Metro Chamber of Commerce. The event will be held on Tuesday, May 17, 11:30 a.m.-1 p.m. at the Enterprise Mill Events Center located at 1450 Greene St. The guest speaker is Katrell Nash, a local attorney. Nash will present “Avoid the Legal Landmines: Social Media in the Workplace.”

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