September 19, 2022

Consumer Stories

Western culture is alive and well in Aiken

An icon of the American West, the tumbleweed, begins with the death of the Russian thistle. In winter, it breaks off at the stem and begins its journey as a tumbleweed blowing around the desert spreading seeds as it bounces along. Some of those seeds have spread almost 2,000 miles to Aiken. TumbleWeed opened a couple of months ago at 216 Park Avenue, a store that carries all things western from cowboy hats to boots, belts, halters and handwoven blankets. Aiken is famous for thoroughbred racing and polo matches, but

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B2B Stories

Ethics lecture series will examine building trust in leadership

Few things determine the success of a business, or any organization, like good leadership. How to create leadership that can be trusted will be the topic of the next Russell A. Blanchard Distinguished Lecture Series in Ethics at Augusta University on Thursday. Retired U.S. Army Lt. Gen. Leslie C. Smith, vice president for leadership and education for the Association of the U.S. Army, will present “Why Leadership Matters: Building Trust in Organizations” at 6 p.m. Sept. 22 in the Dr. Roscoe Williams Ballroom in the Jaguar Student Activities Center on

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Digital Marketing

Optimizing Your Google Listings Part 3

This is the final article on optimizing your Google listing. Up to this point, we have built out the first four sections (business information, hours, products, and services). Today we’ll run through the booking, photo, logo and cover photo sections. After you complete these, you are ready to be up and running with your Google business profile. Booking Section In the booking section, you can either create a featured book button or link to your existing online booking tools. Here you can connect to dozens of Google partners that are

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