October 31, 2022

Last week, we talked about six trends in digital marketing we expect to see in 2023. This week, we will dive into influencer marketing. If you recall, a couple of months ago we shared about one of our clients, Callie Richards of HotPinkandGlitter.com, in our intro to online influencers article (read it here). Callie has grown from 500,000 TikTok followers to more than 620,000 in the past three months. The Rise of Social Influencers Social influencers realize huge gains in popularity and effectiveness. Influencer marketing has emerged as a powerful