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February 20, 2023
Digital Marketing

Free Access: 5 Reasons Personalization is Important in Digital Marketing

Everybody likes to be known. It’s great walking into Chick-fil-A and having the server remember your name. Just like in brick-and-mortar settings, personalization is a key part of delivering an exceptional digital marketing experience. By creating tailored experiences for each individual customer, your business can better connect with your customers. Personalization allows you to identify the preferences, behaviors, and interests of each customer, and then create experiences that will meet their specific needs. This could be anything, from sending tailored emails to displaying customized ads. With personalization, you can ensure

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Richard Brashear February 20, 2023 No Comments
Entrepreneurs

Can businesswomen dance their way to a better work/life balance?

In business, body language and self-confidence can often be the difference between success and failure. Dancers are trained to be masters of both. As you dance, you increase self-awareness by monitoring how your body is moving. Many professionals, including athletes and actors, take dance classes for that very reason. Several Augusta businesses are supporting an upcoming event on February 26, from 2:00 p.m. until 5:00 p.m. at Sol Food Kitchen, 471 Highland Avenue, in Augusta. Immerse, which features dancing, self-care exercise, massages, a cocktail hour, and giveaways. Immerse is the brainchild of

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Mitzi Oxford February 20, 2023 No Comments
B2B Stories

Augusta Mayor to speak at Columbia County Republican Party event Saturday

Garnett Johnson serves as the City of Augusta’s 85th Mayor, but he understands the city’s success is largely dependent on the success of its surrounding counties. Johnson, who also owns Augusta Office Solutions, will be one of the speakers at the Columbia County Republican Party’s February Breakfast Meeting on Saturday, beginning at 9 a.m. at Mi Rancho Mexican Restaurant located at 4010 Gateway Blvd., #1 in Grovetown. The other speaker at the event will be Columbia County Commission Chairman and Vice President of Recruiting & Staffing for MAU Workforce Solutions,

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Josh Heath February 20, 2023 No Comments
Consumer Stories

Evans auto repair shop covers cost of funeral for employee’s granddaughter

Ken Lucas estimates his Columbia County automotive repair business performs $20,000 to $30,000 in free vehicle repairs each year. But the company recently helped one of its own team members who’s dealing with a family tragedy. Lucas owns the Evans location of Christian Brothers Automotive at 4481 Washington Road in Evans. The Christian-based company has more than 250 locations nationwide. One of his employees, Ernie Randall, lost his 13-year-old granddaughter, Julia Chavez, last Monday, Feb. 13. Chavez, a Harlem Middle School student, died of leukemia. “We have a foundation in

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Josh Heath February 20, 2023 No Comments