Providing Value: Order Qualifiers and Order Winners for a Target Market
After a very enjoyable first semester back in the classroom, I am now in the third week of classes for the Spring Semester at Augusta University. This semester, I am teaching two courses that focus on operations and supply chain management (O/SCM); one at the undergraduate level and one in the MBA program. While the study of O/SCM delves into such topics as process analysis and improvement, product and service design, capacity analysis and planning, quality management, inventory management, sourcing, and logistics, the essence of O/SCM in a business is