August 6, 2024

B2B Stories

AI company partners with CSRA clinics

Artificial Intelligence is being utilized in almost every industry with banking, data-based and technical services, and manufacturing and assembly-line companies at the top of the list. The medical field is coming on strong as AI tools help doctors pinpoint high-risk patients. Innovative Renal Care operates more than 230 clinics in 25 states, including South Augusta Dialysis Clinic and North Augusta Dialysis Center. The company has partnered with DeLorean AI with the goal of helping assist with screenings, keeping patients healthier, and prolonging life expectancy. Severence MacLaughlin founded DeLorean AI five

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B2B Stories

Balancing the Short-Term and the Long-Term

At this time last year, I wrote a column that discussed Major League Baseball’s “trade deadline” and how it provides some good lessons that we can apply to business decision-making. In today’s column, I will revisit one of those lessons in more detail than I provided last time.  However, before we delve into that lesson, please allow me to quickly review the trade deadline and its implications. This year’s trade deadline was last Tuesday, July 30, at 6 pm EDT, meaning that teams cannot make trades for players from other

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B2B Stories

Busby’s brings an Olympic buzz to CSRA

A unique video campaign showcasing a company mascot is creating quite a buzz on social media. Busby’s Heating and Air Conditioning has put Buzz front and center at Olympic-style competitions including basketball, pole vaulting, and skateboarding. Of course, Buzz isn’t really in Paris, but the campaign highlights many local venues as a backdrop for his athletic prowess. Some of the highlights from their 10-video campaign include: Swimming: In this video, Buzz visits the Wilson Family Y and takes viewers on a tour of their pool and gives them a glimpse

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