
Generous businesses attract loyal employees
A new report finds that even the most satisfied employees may be pursuing a different job, spurred by the desire to work for a company committed to the community. ABD’s learned that it is also the case with Augusta-area businesses like the Meta team member efforts to clean up Hitchcock Woods. (Photo Above) goBeyondProfit, founded in 2017, began tracking business generosity in 2019. Its 2025 report finds 97% of employees say business generosity is important. That’s more than double the 47% reported in 2019. (https://gobeyondprofit.org/research/2025-business-generosity-report/) Brittany Burnett, President and CEO