August in Augusta: $4.2 Million

Augusta is known as the Cyber City and this month, there will be a financial bump for the community, thanks to a big conference in the middle of the month.

Tourism professionals from Destination Augusta and the Augusta Sports Council estimate that about 8,255 visitors will be attending meetings, reunions, events, and sporting events in Augusta’s River Region and will generate at least $4,183,810 in total estimated economic impact (EEI) in August 2024.

More than 3/4’s of the economic impact will come from a week-long conference at Tech Net Augusta as 6,000 cyber professionals are expected to create spending of more than $3 million.

Both Destination Augusta and the Augusta Sports Council agree that recruiting and hosting these various activities play a critical role in sustaining the nearly 30,000 jobs that are part of the Leisure and Hospitality Industry, the fourth-largest employment sector in the metro area.

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