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Augusta department store to launch store within a store

A major department store in Augusta is about to give its shoppers the opportunity to save money on some of their favorite items.

Macy’s – located at 3450 Wrightsboro Road, Suite D300 in the Augusta Mall, will open Macy’s Backstage inside the store’s first floor on Saturday, Sept. 25 at 10 a.m. The company will hold a ribbon cutting at 9:45 a.m., and the first 200 customers will receive special giveaways. The new 11,000-square-foot store within a store will feature a variety of items, including clothing, shoes, home décor, and cosmetics. Customers will also be able to save time by using mobile-checkout stations.

The Backstage store is located on the first floor past the housewares and men’s department. Macy’s Augusta has shifted the first floor to accommodate the off-price concept.

“As Macy’s expands its assortment from off-price to luxury, we are thrilled to bring Macy’s Backstage into the local community, giving our customers access to the fullness of the Macy’s brand,” said Michael Hersh, Macy’s vice president of off-price. “Our Backstage customers can express their personal style through our rotating assortment of on-trend merchandise at great value in a broad range of categories from home décor to the latest fashion.”

The store will have its own team of sales associates called the Backstage Crew, and it will be supported by a dedicated distribution center located in Columbus, Ohio. Macy’s already has 260 Macy’s Backstage locations.

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